Head of Digital Acquisiton

Creating a more diverse, equitable and inclusive DojoDojo’s 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. Whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, you have a place at Dojo. We want everyone to be the best they can be throughout the recruitment process; if you require any additional adjustments please let us know.The RoleThe Head of Digital Acquisition is responsible for leading the digital acquisition strategy and team for Dojo. This will involve directly managing Paid (Paid Search, Paid Social, Affiliates) and Unpaid (SEO, Web CRO) digital marketing experts and activities, and work closely with the broader marketing, data, and sales teams to develop and implement a comprehensive digital acquisition strategy that accelerates revenue growth for the company.The right candidate will excel in people leadership, and have a proven track record of success in developing and implementing high-growth digital acquisition strategies in a fast paced B2B environment. What you will do...Develop and execute an end-to-end digital acquisition strategy, plan, and growth model that aligns with the company's overall marketing, sales, and revenue growth objectivesBe ultimately accountable for the overall digital acquisition revenue line, overall budget, and team resource planningLead a team of subject matter experts covering Web CRO, SEO, and Paid Digital Media channels to deliver on that plan, finding synergies between channels where relevantEnable the team to deliver successfully on their goals by indirectly managing a team of copywriters and designers, planning and prioritising their work across the team as needed (and liaising with the Copy & Design leaders as required)Work closely with the sales teams (both Inside and Enterprise) to optimise the lead-to-live funnel and leverage sales insights to optimise marketing activity further up the funnelWork closely with the Brand team to ensure our digital acquisition activities are in line with Brand Guidelines, and to support brand awareness growth on digital channels where prioritisedWork closely with Product Marketing to ensure our frontbook proposition is in line with our best USPs and our acquisition strategy is going after our Ideal Customer Profile(s)Work closely with the Martech Data team to develop data solutions to marketing problems that will maximise digital performance, and ensure the team is fully enabled to measure successDefine, track, and report on Digital Acquisition KPIs, metrics and success criteria with a strong focus on using data to set targets, forecast, and measure impactAnalyse data to understand the effectiveness of digital acquisition channels and make adjustments as neededLaunch and optimise digital acquisition channelsIdentify and develop new opportunities for digital acquisition growth (including new channels, new audiences, new markets, and new ad formats)Stay up-to-date on the latest digital marketing trends and technologiesManage a direct marketing budget of over £2 million in annual spend, allocating resource across the team to maximise short term and long term objectivesEffectively line manage a talent-dense team of expert individual contributors, providing guidance and support on their professional development, as well as assigning ambitious projects to encourage growthManage inbound requests from other marketing teams and product teams, prioritising as necessaryFind synergies between other marketing teams, like CRM, in order to strengthen the overall performance marketing strategyEnsure our Digital Acquisition strategy and activities are in line with local legal and compliance requirementsWhat you will bring...Proven track record of success in developing and executing digital acquisition strategies that drive high growth and revenue within LTV:CAC or Payback period guardrailsProven track record of effective line management; leading and developing high-performing talent/teamExpertise in multiple digital marketing channels, including Paid Social and Paid SearchStrong knowledge of modern digital marketing technologies, and data regulationStrong analytical skills and the ability to interpret and use data to make strategic decisionsHands on data skills - ability to build LTV & revenue models in excel/ google sheets and ability to manipulate data in data visualisation tools like Looker is essentialExcellent project management and organisational skillsExcellent communication and interpersonal skillsExperience working in an international environmentAbility to work independently and as part of a teamAbout DojoWe launched Dojo in 2019 to address business owners’ pain points across the UK. Since then, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants with just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast.
Our valuesAt Dojo, we’re curious. We have an insatiable desire to learn and innovate. And we’re relentless. We persevere even when it’s easier not to. But, we’re nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed.
Our way of workingDojo has adopted a set of shared principles with the aim of increasing in-person collaboration and amplifying our ‘Customer First’ values. We encourage our employees to meet in-person over virtual meetings, and our communication is mostly asynchronous. Unlike most other businesses, we are intentionally avoiding a rules-based approach, and each team is empowered to make the arrangements that work best for their success. The answer to every scenario which tests these principles is: We trust you to use your judgement responsibly, in the best interest of our customers.
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