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Marketing Manager - Lawyer Channel, Insolvency, Forensics & Restructuring

Posted a month ago

  • London, Greater London
  • Any
  • External
  • Expires In 2 months
Marketing Manager - Lawyer Channel, Insolvency, Forensics & Restructuring page is loaded
Marketing Manager - Lawyer Channel, Insolvency, Forensics & Restructuring Apply
locations
London
time type
Full time
posted on
Posted Yesterday
job requisition id
R1032723
More than you expected
Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton. Job Description:
NEW GROUND WON’T BREAK ITSELF.
Every day our teams help people in businesses and communities to do what is right and achieve their goals.
The
M
arketing
M
anager for the
La
wyer
C
hannel market is a key role in the IFR team, responsible for developing and executing the marketing strategy for the target segment of legal professionals. The
core focus of
this role is to increase awareness of the Firm’s brand, and engagement and loyalty of the lawyer channel,
ultimately to
generate leads and revenue for the business
.
The
Marketing Manager will
create,
develop
and implement a marketing strategy in alignment with the broader Insolvency, Forensic & Restructuring (IF&R) marketing strategy and in collaboration with the lawyer channel Business Development
(BD
) team’s go-to-market priorities. The
M
anager will also
have the opportunity to
collaborate across the Firm and with the central enablement teams (content, digital, social, design), for support in delivering on the strategy. Sta
k
eholder management around strategy and planning processes is key to ensure ongoing engagement from all sub-service lines.
We’re
happy to
talk flexible working and consider reduced hours
and job shares,
we’ll
support you to balance your work and life.
A look into the role
As the Marketing
Manager – Lawyer Channel within our
Insolvency, Forensics & Restructuring team you will:
Set and
monitor
goals and KPIs to lead, define and implement the marketing plan for the lawyer channel market, aligning it with BD and overall business
objectives
and customer needs
Conduct market research to ensure ongoing effectiveness of service line marketing activity; analysing customer behaviour and preferences to
identify
opportunities and challenges
Manage the marketing budget for the lawyer channel market,
allocating
and optimising the resources across different marketing channels and activities. Monitoring and reporting on ROI and effectiveness of spend against marketing campaigns and initiatives
Oversee the planning and execution of various events for the lawyer channel market, such as webinars, seminars,
conferences
and networking events
Lead and mobilise a team of marketing professionals who support the marketing activities for the lawyer channel market. Provide guidance, feedback and coaching to the team members, while evaluating performance and development
Knowing
you’re
right for us
Joining us as a Marketing
Manager
, the
minimum
criteria
you’ll
need is to be educated to degree level or equivalent and hold a marketing qualification i.e. CIM Post-Graduate Diploma if not part of degree education
. L
egal sector marketing experience
is highly desirable although other professional services sector experience will be considered.
It would be great if you had some of the following skills, but
don’t
worry if you
don’t
tick every box,
we’ll
help you develop along the way.
Strong knowledge of the lawyer channel market, the customer segments, the
competitors
and the industry trends.
A confident self-starter, with excellent communication,
presentation
and interpersonal skills, with the ability to build and
maintain
strong relationships with internal and external stakeholders.
A creative,
analytical
and strategic thinker with the ability to challenge the status quo and develop and execute innovative and effective marketing campaigns and initiatives.
Proficient in using various marketing tools and platforms, such as CRM, email marketing, social media, web analytics, and content management systems.
Leadership, teamwork, and project management skills, with the ability to lead and inspire a team of marketing professionals, and to manage multiple tasks and deadlines.
Knowing
we’re
right for you
Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.
Our open and accessible culture means
you’ll
interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them.
That’s
why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.
Beyond the job
Life is more than work. The things you do, and the people
you’re
with outside of work matter,
that’s
why
we’re
happy to look at flexible working options for all our roles, and
we’ll
always do our best to keep your work and life in balance.
The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world,
you’ll
be giving back to society.
It’s
that drive to do the right thing that runs through our every move, grounded in our CLEARR values – Collaboration, Leadership, Excellence, Agility, Respect and Responsibility.
We’re
looking for people who want to contribute, spark fresh
ideas
and go beyond expectations. People who want to be able to proudly do
what’s
right, for the firm, our clients, our
people
and themselves.
It’s
how it should be.
#LI-KS
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The things you do, and the people you're with outside of work matter, that's why we're happy to look at flexible working options for all our roles, and we'll always do our best to keep your work and life in balance. Whether that's working reduced contracted hours, working your hours over a shorter period or utilising our 'how we work'
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