Senior Manager, Acquisition Marketing

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Senior Manager, Acquisition Marketing
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locations
United Kingdom
Amsterdam
London
New York, NY
New York
time type
Full time
posted on
Posted Today
job requisition id
R70975
Senior Manager, Acquisition Marketing Are you passionate about delivering best-in-class multichannel marketing programs and activating go-to-market strategies? About our Team Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. About the Role The role leverages audience, sales and business insights and adapts to the global B2B media landscape, delivering top-notch digital marketing for demand generation and sales conversion. This is ideal for someone who is interested in customer-centricity and data, technology, and working with colleagues in various locations globally to bring innovative ideas to market.
Responsibilities
Developing innovative marketing strategies, activating digital programs, testing and optimizing,and reporting on outcomes. This includes strategies that incite progression along the customer lifecycle, from demand generation through to conversion Working with organization leaders to identify and implement tactics and channels to improve campaign effectiveness, reach, and target key audiences. Delivering innovative marketing strategies that utilize paid, owned and earned channels to achieve our team’s commercial goals. This includes collaborating with marketing and sales partners to tap into demand generation opportunities outside digital (e.g. events) and leveraging local market expertise to increase effectiveness of content and audience insights. Working with customer and product experts as well as data sources totranslate audience and business insights intomarketing that resonates with audiences’ needs, interests, motivations and behavioursacross relevant channels Executing and optimizing digital marketing activities across paid media, email (AC7 / Pardot), social media, website, etc. in alignment with the team’s goals. This includes working with internal and external agency content and creative partners.Collaborating with colleagues to improve digital channel effectiveness such as website, SEO, IPM, paid search and social media, through strong reporting, analytics, testing, and data-driven
decision-making.
Requirements Have 5+ years experience in demand generation, growth marketing, account-based marketing, and/or digital marketing for B2B companies Be commercially minded with an ability to understand and speak to progress against revenue targets Be able to understand when and how to pivot, and optimize to improve marketing ROI Have the ability to generate data-driven insights with experience in Web Analytics or Tableau required. Adobe Analytics / Pardot experience preferred.. Work in a way that works for you We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working for you We know that your wellbeing and happiness are key to a long and successful career, as this role is global, benefits may vary according to your location. These are some of the benefits we are delighted to offer: Health care plans and benefits Modern Family Benefits, including maternity, paternity, adoption and surrogacy Life assurance and accident policies Comprehensive pension and retirement plans Access to learning and development resources Your recruiter will advise you on the benefits package for your location About the Business A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Elsevier is a global information analytics business that helps institutions and professionals advance healthcare, open science and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their
careers. Elsevier
provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, 38,000 e-book titles and many iconic reference works, including Gray’s Anatomy. Elsevier is part of RELX Group. With a wide range of technology jobs, commercial and business jobs, and graduate jobs, there is a part for everyone to play. We need talented people to help us inspire ground-breaking research.
Be curious. Be challenged. Be involved.Discover Elsevier.
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