Head of Marketing

At Tim Hortons, we believe that you shouldn't have to compromise. Whether you want a hot, freshly-prepared breakfast on the way to work served with our smooth, delicious coffee, a great choice of freshly prepared hot sandwiches for lunch, or one of our famously irresistible donuts for a sweet afternoon treat, Tim Hortons is the place to visit. However, there’s more to Tim Hortons than great-tasting fresh food and coffee. We work hard to deliver the highest quality products and services and strive to be a leader in everything we do.

With the heritage of being an iconic 50-year-old brand in Canada, Tim Hortons has established itself in the competitive UK marketplace. Since the national launch in Spring 2017, it is no surprise that the brand has been a roaring success, with 75+ other locations in the UK & Ireland. As we look ahead to a busy expansion plan across the country, we are looking for enthusiastic, open-minded, and driven people to join us on the journey.

As the Head of Marketing, you will need a proven record of accomplishment in driving multi-channel marketing programs. You will be responsible for developing marketing strategies and initiatives, creating marketing briefs for all key strategies, and ensuring that they are correctly communicated. You will need to apply strong, inspirational leadership skills to manage and motivate the marketing team to deliver marketing activities, campaigns, and collaborations, and build customer engagement to increase brand awareness and drive sales. The role will require working closely with the digital team, brand managers, design, eCommerce, social media, copywriters, PR, and Company Executives to ensure that all marketing campaigns align with the core brand message.

Key Responsibilities:

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• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales for Tim Hortons in the UK market.
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• Contribute to the wider strategic direction of the business as a member of the Senior Leadership Team.
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• To lead the marketing team to create excellent, disruptive content aligned to brand positioning (written, video, visual) to drive consumer transactions and embed the brand positioning across all touchpoints (ECRM, digital, social, packaging, delivery partners etc.)
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• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.
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• Oversee all areas of marketing activity, including digital marketing, in-store marketing, partnerships, sponsorship, events, and market research.
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• Develop brand positioning to evolve and grow the brand – across all business touchpoints
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• Lead, develop, and enhance the stakeholder relationship
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• Lead and manage all external agencies, including PR, Social, Digital, and Creative.
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• Ensuring optimal visibility and presentation of the brand and its touchpoints, bringing its unique purpose and image to life at the point of choice and consumption
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• Ensuring brand assets are best in class, making the brand and brand benefits visible and engaging to customers

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• Ensuring all innovation delivers a perfect brand product experience, with customer insight
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• Evaluate and analyse all marketing activity and build insights for future improvements
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• Lead price and promotion discussion with wider business support.
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• Managing the marketing budget, including regular reporting and evaluation
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• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)
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• Focusing on growing audiences and the uptake for products and services
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• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
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Qualifications

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• A bachelor’s degree in marketing, Psychology, Communications, Advertising, or a Business Management related subject.
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• Minimum 5 years’ experience in a marketing role.
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• Minimum 3 years’ experience in a management role.
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• Fluent level of both spoken and written English.
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Advantageous but not required:

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• A Chartered Institute of Marketing (CIM) professional diploma\n
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• Or a qualification from the Institute of Data and Marketing\n
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Key requisites

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• Strategic thinking and problem-solving abilities.
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• Superior interpersonal and organisational skills.
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• Confidence to use initiative.
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• Good time management skills and the ability to prioritise.
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• Excellent communication and presentation skills.
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• Adaptability to change.
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• Willingness to embrace new ideas and processes.
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• Interest in developing your own skills and knowledge.
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• The ability to be challenged on your advice and to accept criticism.
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• Able to make quick but rational decisions when working under pressure.
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Other key information

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• Offices based in Egham (TW20 8RY) Hybrid working ( 3 days in office 2 days working from home
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• Required to travel when needed
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