Senior Marketing Manager

We are seeking an experienced Senior Marketing Manager to lead and oversee customer acquisition and lifecycle campaigns within a business-to-business environment.

Duties
*Develop and implement strategic marketing plans to drive customer acquisition, retention, and brand growth.
*Own and execute multi-channel marketing campaigns, ensuring alignment with sales effectiveness and customer engagement goals.
*Lead customer lifecycle marketing initiatives, maximising retention, engagement, and cross-sell opportunities.
*Collaborate closely with Sales, IT, and Customer Services teams.
*Ensure real-world impact by engaging with customers and gathering insights to inform marketing decisions.
*Support the planning and execution of public relations activities to enhance brand awareness and reputation.
*Manage relationships with creative design agencies while collaborating with the in-house design team on campaign assets.
*Identify and leverage market trends, customer insights, and competitive intelligence to shape strategic marketing decisions.
*Lead product launch campaigns, ensuring market penetration and commercial success.
*Work closely with Sales, Finance, IT, Product, and Customer Services teams to align marketing
*Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and excellence.

Experience
*Proven experience in a senior marketing role with a focus on customer acquisition and retention.
*Expertise in digital platforms such as marketing automation or Pardot/Marketing Cloud.
*Proficiency in Salesforce and leveraging CRM systems for marketing campaigns and reporting.
*Strong background in developing and executing campaign strategies across multiple channels.
*Demonstrated ability to lead and develop high-performing teams.
*Excellent communication and stakeholder management skills.
*Degree in Marketing, Business, or a related field.
*CIM qualification in Marketing is desirable.

Company offers excellent benefits
* Hybrid working 3 days
* Discount cards and perks
* Generous holiday allowance and opportunity to buy and sell holiday.
* Cycle to work
* Free car parking on site
* Subsidised restaurant