Account Manager - App/Mobile Agency

Passionate about Apps and Mobile/Digital Marketing? Want to join a growing and award-winning Agency with an impressive list of clients?
This is a great opportunity to join an experienced, and ambitious team who operates on a global scale and who are passionate about Apps and mobile marketing. This highly consultative agency takes real pride in its work and as a result, has been recognised by its many awards and the number of long standing client relationships that keep evolving. Following a healthy year and now experiencing business growth, there is now a need for a Campaign/Paid Social Account Manager to join their friendly team.
Due to the size of this agency, this is a dual role where you will be responsible for the strategy and delivery of the client mobile/app campaigns alongside managing the day-to-day client accounts/relationships. The position requires a motivated, enthusiastic, data-centric individual with at least 2-3 years experience in Paid Social/Campaign Account Management, preferably within Mobile/App but other digital will be considered. The Campaign management has a focus on the delivery of advertising within the mobile/app paid social environment (incl Meta, Snap, TikTok, Google) and you will need a proven track record of this. To be considered it is essential that you have previous experience of working within an Agency and managing multiple accounts.
This is an excellent career opportunity for the right individual as you will have a chance to develop new skills whilst also growing with the company.
This is a hybrid role with an expectation to be in the Central London offices 3 days a week
Responsibilities of the role include:
Manage the day to day relationships with a number of clients, building trust and growing the accounts
Develop and execute comprehensive paid social advertising strategies across various platforms (Google, Meta, Snap, TikTok etc)
Create and manage app focused paid social advertising campaigns, ensure full optimization to maximise client KPIs, including user acquisition, engagement and revenue generation
Monitor campaign performance, analyse data and prepare regular reports for clients detailing insights, optimisations, and recommendations for improvements
Identify growth opportunities within client accounts; Strategize and implement initiatives to drive account & revenue growth
Conduct thorough research and analysis of target audiences, competitors and industry trends to implement into campaigns and help drive performance
Stay abreast of the latest trends, innovations and best practice in paid social advertising to provide insight for client campaigns
Candidate specifications:
At least 2+ years proven experience within paid social campaign management, ideally within App or Mobile Marketing across platforms including Meta, TikTok, Google
Previous Agency Account Management experience, ideally within App/Mobile Marketing or similar digital agency
Strong working knowledge of ad formats, targeting and optimisation techniques specific to each platform
Confident, fluid communication skills and strong presentation ability
Proficient in utilising campaign management and analytical tools
Exceptional interpersonal skills with a track record of building long standing client relationships, alongside being a collaborative team member
Excellent analytical skills, able to interpret and present data, draw insights and make data driven decisions
Highly organised with the ability to manage multiple campaigns and client accounts
Motivated, proactive, can-do mindset
Passionate about digital and app marketing
Please note only suitable applicants will be contacted regarding this position.