Chief Marketing Officer

Chief Marketing Officer / Head of MarketingJob briefWe are searching for an experienced and self-driven Chief Marketing Officer (CMO) to join our marketing team! As a CMO, you will mainly be responsible for developing and implementing new marketing strategies and lead our marketing team by example.Responsibilities• Set marketing goals and objectives• Plan, implement and manage marketing strategy• Contribute to the overall growth of the company• Review and manage content marketing strategy • Determine KPIs for the marketing department• Keep the marketing budget in check• Track KPIs on a regular basis and present reports• Work with sales and development and customer success teams• Create and present the annual marketing plan and strategy• Use data and reports to make evidence-based decisions• Analyze company's marketing strategy and suggest improvements• Stay up to date with the latest technology• Stay up to date with the latest best practices• Attend marketing conferences and educational programs• Design, plan and execute effective marketing campaignsRequirements and skills• Minimum 5 years experience in marketing in UK Travel Sector (Tour Operator / OTA)• Being customer-centric• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, SEMRUSH etc.• In-depth knowledge of big data analysis• Regularly produce and present reports• Excellent organizational and time management skills• Good communication and interpersonal skills• Excellent presentation skills • MA in Marketing, Management or similar relevant field• Additional marketing certifications are a plus