Communications Officer

Full Time- 37 hours per week
Overview
This position plays a key role in executing an integrated communications program to increase brand awareness, drive lead generation, and deepen engagement with key stakeholders for PML Applications.
This full-time position would coordinate efforts across multiple channels including social media, public relations, digital marketing, events, and direct stakeholder outreach. Responsibilities:
Social Media Management
Oversee corporate social media channel(s)
Develop and implement a content calendar aligned with business development campaigns
Write compelling copy and select engaging visuals for posts
Monitor channels, engage with audiences, and join relevant conversations
Track performance metrics and provide reports on social media KPIs
Media Relations
Draft press releases, media advisories and pitch materials
Coordinate interviews, profiles, bylines and speaking opportunities
Build and maintain the media list of key industry contacts
Monitor news and identify opportunities for PML Applications commentary
Amplify media coverage on social media and internal channels.
Digital Marketing
Explore options for digital marketing team and work with the PML MarComms function on website updates, content development and SEO
Assist with email campaigns and marketing automation initiatives (in support of business development)
Provide content and creative support for paid digital campaigns
Track website metrics including traffic sources, bounce rates and conversions
Events
Coordinate logistics for events which PML Applications sponsors, attends or hosts
Develop event promotions including social media, email invitations and website
Assist with onsite staffing of booths/sessions and create event recaps
Track event metrics such as registrations, leads generated and costs.
Stakeholder Engagement
Maintain stakeholder database and manage outreach cadence (alongside Business Development)
Develop newsletters, email communications and presentation materials
Assist with planning and executing stakeholder meetings and events
Monitor stakeholder sentiment across channels and news sources
General
Contribute to monthly MarComms PALEC report highlighting activities and results
Monitor channels for customer service/reputation management needs
Ensure brand and messaging consistency across all communications
Identify new communications tactics, tools and emerging channels to test
Proofread and edit all external-facing communications materials
Pitch in on other projects and responsibilities as needed
Qualifications :
Bachelor's degree in communications, marketing, PR, journalism or related field
3-5 years of experience in communications, marketing, PR or social media roles
Excellent writing, editing and communications skills
Strong project management and organizational abilities
Proficient with communications tools like Hootsuite, MailChimp, WordPress, etc.
Experience with web analytics, SEO, marketing automation a plus
Self-motivated with the ability to work independently and multi-task
Detail-oriented with a focus on quality, consistency and results
Familiarity with the maritime sector a plus
The Communications Officer role is crucial for coordinating and implementing the various communications initiatives in a cohesive, integrated manner. The person in this role will work cross-functionally across the company to execute an impactful, data-driven program that elevates PML Applications brand reputation and engagement with target audiences.
Closing date: Friday 10th January 2025
Interviews will be held on: Monday 20 th January 2025
CV and Cover letter to be sent.

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