Consumer Brand Manager

Consumer Brand Manager – Fertility Supplements - WatfordOur client is a science-based nutritional supplements organisation with a current focus on fertility and with a determination to expand into other disease areas. They have achieved great success through close links with healthcare professionals & fertility specialists, who recommend their products across the UK.They are now increasing their marketing activity, through increased market penetration and new product introductions, both with specialists and direct to consumers to further drive their sales growth.They are seeking a highly motivated and results-oriented Consumer Brand Manager to join their growing company. In this exciting role, you will be responsible for developing and executing strategic marketing plans that drive rapid growth and profitability for one of their fertility products.Working closely with the Marketing Manager and the team, you will spearhead direct to consumer marketing via social media, other digital approaches and traditional channels, thereby accelerating their already impressive growth and development of their specialised, science-backed fertility supplements.Key responsibilities include:In consultation with the team, develop strategic, marketing and tactical plans to promote the assigned product(s) in the direct-to-consumer sectorVerification of blog contentLogistics, merchandise & displays for exhibitionsMarket research, as agreedSEO for websiteAmazon product listingsEngaging content for email marketing campaigns, Website, Blogs, social mediaAnalysis of Website traffic and analytics, Market/marketing research data, Competitors, trends and sales dataCandidate background:Experience in consumer-facing marketing with successful track record in social mediaDegree level educationMarketing qualification; digital marketing/social media preferredSelf-starter with drive and high energy levelsExcellent written & verbal communicationsSuccessful experience in nutritional supplements, beauty, healthcare or OTC brand management is desirableSupportive and effective team memberA careful planner, the CBM will have great attention to detail and be an excellent communicator in both written and spoken word. Secure in his/her aptitude and abilities, this person will be open to feedback and happy to take responsibility for their actions.They will also be happy and comfortable within the client’s culture of creativity, hard work and fun.This position offers an excellent opportunity to be part of a company’s rapid growth in a dynamic marketing environment and offers an exciting place to work for anyone looking to make a difference and get noticed.Excellent basic salary, bonus and benefits package will be offered.Please apply online or contact CHASE for further information on 0131 553 6644.Reference number 34104