Content Manager

Job Advert: Content Manager (ID: 13230)

Are you an experienced Content Manager with a knack for driving B2B content strategies? We’re looking for someone to join our clients team and lead content creation, enhance their web presence, and optimise content performance.

Key Responsibilities:

• Develop and manage a content strategy that aligns with business goals.
• Oversee content delivery, including updating, re-purposing, and timely publishing.
• Collaborate with internal teams, partners, and freelancers to produce compelling content.
• Implement SEO and GEO best practices for optimal content visibility.
• Expand online presence through channels like LinkedIn and podcasts.
• Track, analyse, and optimise content performance with a focus on traffic, engagement, and conversion rates.
• Maintain and update the website, working with agencies when needed.
• Manage weekly email campaigns, ensuring continuous improvement.
• Provide insights that contribute to business strategy, product development, and revenue growth.

Skills & Experience:

• Expertise in content visibility optimisation using search engine technologies.
• Proven B2B content marketing experience driving inbound inquiries.
• Ability to manage multiple content projects with a focus on timely delivery.
• Strong analytical skills with experience using tools like Google Analytics and Semrush.
• Exceptional proofreading skills and attention to detail.
• Experience with WordPress and website optimisation.
• Knowledge of Pardot and (url removed) is a plus.

Package:

• Salary: £28,000 - £35,000
• 5% pension contribution
• Remote working – team meetings in Leicester once a month