At Publicis Groupe, we believe that a positive change in customer experience along the entire purchase path is the driving force behind business development. We transform business and give our Talents the opportunity to transform their professional experience. Publicis Groupe is the highest rated advertising holding company in the world and a global leader in marketing, communication and digital transformation. We are changing the advertising business through technology, data and creativity, which has always been the center of all our activities. In Poland, Publicis Groupe employs over 1,800 experts. The organization operates in the "Power of One" model, which integrates and develops various Group's expertise for enhancing the business value for the current and future Clients. On the Polish market, within the Publicis Groupe, there are well-known and recognized local and international marketing agencies, concentrated in the areas of competence: Creative (Saatchi & Saatchi, Publicis, Leo Burnett, LiquidThread), Media (Starcom, Zenith, Spark Foundry, Performics), Influence ( MSL, Publicis Consultants), Publicis Commerce, Publicis Production (Prodigious), Yotta (consulting and implementations in the area of data and technology) and specialist departments such as Investment. Polish Commerce and Production experts co-create the regional Publicis Le Pont platform, operating in the Czech Republic, Hungary and Poland.
Job DescriptionPublicis is looking for a dynamic creative director with AI experience to join our team, supporting a key global client across their food and nutrition brands.
Inspired by what is possible today in the use of Gen AI technology, this role will lead a Gen AI Content Squad that will explore how it can be used to create mouthwatering food content. Working through a backlog of use cases from around the world, and with a licence to explore the potential of different tools, this team will take a test and learn approach.
You will be involved across multiple brands and regions, in all stages of creation from the brief to the realization of the project, including creative thinking, focusing on exploring how creative output might be improved using technology.
The ideal candidate will have deep experience in creating delicious food content across digital channels, high creative standards, a good knowledge of the emerging capabilities of GenAI, and the constant curiosity to lead the team on a journey of discovery. The task is to test and refine new ways of producing a wide range of content, that is measurably better performing and cheaper to produce than conventional methods. Experience of food categories is essential.
Key Responsibilities:
We offer the following:
At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.
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