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CRM Data Executive
CRM Data Executive
CRM Data Executive
Posted 3 months ago
- Bristol, South West England
- Any
- External
CRM Data Executive
Permanent
Andover Head Office / hybrid
£36,000 - £41,000 + bonus + £600 flexible benefits pot + pension + healthplan + 36 days holiday + hybrid working
Permanent
Andover Head Office / hybrid
£36,000 - £41,000 + bonus + £600 flexible benefits pot + pension + healthplan + 36 days holiday + hybrid working
Are you passionate about making a positive impact on people’s lives? Do you want to be part of a company that is striving to revolutionise access to healthcare in the UK? At Simplyhealth, our health plans provide the opportunity to attend routine dental treatments, visit the optician, have complementary therapies (e.g. physio) and much more by providing financial support to those that really need it.
But we’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.
The CRM Data Operations Executive will act as the SME for campaign data and reporting within the CRM team, as well as support in the broader understanding of this data across the wider business.
Key responsibilities:
• Proactively identifying opportunities where marketing data and/or technology will improve our CRM communications, reduce manual tasks, and improve the customer experience.
• Capture requirements for new data sources/fields to be integrated with SFMC through collaborative journey design with the CRM Communications Manager/Executives.
• Supporting the CRM Data Manager with advanced feature testing, to launch new data/ channels/ SFMC functional capability into BAU within the team, providing training and ongoing operational support.
• First point of call to trouble-shoot any SFMC issues that arise post-launch and provide solution plan.
• Operating as an SFMC Super User to support campaign approvals from a data perspective.
• Creation and management of Campaign meta-data within Salesforce for campaign measurement, including paid marketing activity and lead generation.
• Maintain system hygiene through naming conventions, folder, archive, and template management.
• Creation of SFMC reports and/or Salesforce reports and dashboards for effective campaign performance monitoring and identification of communication optimisation opportunities, with rollout to wider business stakeholders as needed.
• Identifying data quality enhancement opportunities and liaising with teams such as Sales and Service to resolve.
• Supporting the CRM Data Manager with data governance documentation.
• Keep up to date with industry trends and SFMC new feature releases to evolve our capabilities.