Data and Reporting Analyst

Data and Reporting Analyst
-Leeds/Hybrid
-Up to �50k

A digital marketing agency in Leeds are seeking a strategic and technically skilled Data and Reporting Analyst to establish a data and analytics team.
As a Data and Reporting Analyst you will be responsible for creating and implementing tracking requirements, then using the advanced tracking implemented, build out customised reporting dashboards to showcase performance against a client's objectives and KPIs. The Data and Reporting Analyst will work across a wide range of clients, supporting multiple teams

The role:
* Lead projects using data modelling and analysis techniques to guide strategy.
* Support to build the team's goals, roadmaps and processes.
* Implement campaign tracking through Google Tag Manager.
* Build custom reporting dashboards using tools such as Looker Studio and Power BI.
* Analyse data to provide actionable insights that enhance campaign performance.
* Develop and maintain the reporting dashboard to visualise key metrics for clients and internal teams. (Power BI, Tableau, Looker Studio)
* Identify opportunities to integrate data from multiple platforms using existing tools such as Adverity or Google Big Query and suggest news ways of combining data.
* Implement cookie compliance across new websites and existing websites, creating a reusable and efficient solution.
* Feed into new business decks, providing top level insights to initiate new business opportunities.
Skills required:
* Strong experience with GA4 and Google Tag Manager.
* Strong working knowledge of Looker Studio and Power BI.
* Hands-on experience with data pipelines and ETL processes.
* Experience analysing data across performance marketing channels
* Experience analysing user journey behaviour and analysing drop offs, providing enhancements and recommendations.
Desirable skills
* Basic knowledge of CRO tools and creating tests
* Exposure of CRM and email marketing analytics e.g Klaviyo
* Basic knowledge of Performance Marketing platforms, Google Ads, Meta, TikTok to review data and pull through to reporting tools.
Agency benefits:
* Hybrid working (3 office days).
* 25 days holidays + bank holidays.
* Free onsite gym.
* Birthday off.
* Private health insurance.

If you're interested in this role please click 'apply' or get in touch with Liv Grant @ KRG.