Are you highly organised, analytical and passionate about Digital Events?
We are looking for an exceptional marketing executive to join our client as a Digital Events Executive within a Sales Led business.
This is an exciting role which requires you to own the end-to-end process from pre-webinar promotion, to lead management into sales.
Day to Day:
- Strategically plan and execute a comprehensive Wellbeing webinar program.
- Develop and execute strategies for attracting and converting leads through webinars.
- Deliver the webinar plan.
- Prepare and distribute regular lead reports for sales teams and marketing teams.
- Create briefs for marketing and sales team to support webinar promotion.
- Take ownership of the entire webinar program, from conceptualisation to execution.
- Develop a strategic roadmap for the program, aligning it with our demand generation goals.
- Ensure that the program delivers high-value content while achieving tangible results.
- Deliver sales blueprint including launch of all new webinar series, sales training, sales support collaterals, reporting and insights to meet targets.
- Create engaging marketing campaigns through web, paid social, email, organic social to drive registration and attendance of webinars.
- Ensure that the program delivers high-value content while achieving tangible results.
- Work with subject matter experts and marketing team to create content required for live/ simulated live webinars.
- Create webinar content to ensure they're educational and present the company as a thought leader in the space - and ultimately drive sales opportunity and revenue.
You:
- Proven experience in program management and the development of webinars
- Strong strategic thinking and tactical execution skills
- Proficiency with webinar software and digital marketing tools
- Excellent verbal and written communication skills
- Excellent organisational skills and attention to detail
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