Digital Marketing Assistant

About Lithe:Lithe is a successful B2B software product and services company operating worldwide. Customers are large enterprises and use our AI-driven digital transformation product, Ondox, to accelerate their business processes, respond faster to customers, increase team productivity, cut costs, and achieve green goals. Our customers are 40% in USA, 40% in UK/Europe and 20% elsewhere and include some of the best-known brands in banking, insurance, retail and other sectors.We are passionate about helping our clients navigate the ever-evolving digital landscape, and we're looking for a talented Digital Marketing Assistant to join our team and support our marketing initiatives.Job Description:We are seeking a recent graduate with a passion for digital marketing and a self-driven attitude to join our team as a Digital Marketing Assistant. This individual will assist the Marketing Manager in executing and optimizing digital marketing strategies and play a key role in growing our digital presence. The ideal candidate will be detail-oriented, creative, and proficient in key digital marketing tools.This is a full-time position, Monday to Friday, based in our office in Derry, Northern Ireland. We have a hybrid working policy and the role will involve some remote working. All candidates must be eligible to work and live in the UK. Unsolicited third party/agency profiles and resumes will not be considered.Key Responsibilities:Assist the Marketing Manager in developing and implementing digital marketing campaigns across various channels (social media, internet, email, etc.)Support in crafting SEO-friendly content, including blog posts and social media updatesCreate visually engaging content for digital marketing campaigns using CanvaHelp manage and update the company website through WordPressConduct social listening to monitor and engage with online communities and brand mentions on social media platformsTrack and report on the performance of digital marketing campaigns and suggest improvementsAssist in maintaining email marketing campaigns (building email lists, creating newsletters, tracking engagement, etc.)Perform market research and competitor analysis to support the development of marketing strategiesCollaborate with internal teams to ensure brand consistency across all digital touchpointsMaintain marketing data and performance metrics in Excel for analysis and reportingRequirements:Recent university graduate with a degree in Marketing or a related fieldProficiency in Microsoft Office Suite Experience using Canva for content creation preferredFamiliarity with WordPress (or willingness to learn)Strong understanding of social media platforms (particularly LinkedIn)Good knowledge of SEO and digital marketing best practicesExcellent written and verbal communication skillsHighly organized, with the ability to manage multiple tasks and deadlinesSelf-motivated, with a strong ability to work independentlyNice-to-Have Skills:Experience with Google Analytics, Google Ads, or other digital marketing toolsFamiliarity with email marketing platforms like Mailchimp or Constant ContactWhy Join Us?Opportunity to learn and grow in the B2B digital marketing fieldWork closely with the Marketing Manager and contribute to meaningful projectsFlexible work environment