Digital Marketing Executive

Digital Marketing Executive
Salary: £28,000 - £33,000
Our client are leaders in their field and highly respected in the community of garden enthusiasts and professionals across the luxury goods and services market. They keep sustainability at the forefront of everything they do. They really care for their employees and have created a positive, inclusive company culture and place a high value on personal development.
They are seeking a fervent Digital Marketing Executive who will be leading the digital marketing to achieve their goals.
The Digital Marketing Executive role:
* Lead digital marketing to achieve our marketing purpose and support the sales team.
* Day to day management and ongoing development of the website, including content strategy, landing page optimisation and user experience.
* Use analysis and insight to review website performance and drive improvements.
* Manage ecommerce orders and ensure that all web product information is kept up to date.
* Manage any external contractors/agencies required for technical marketing elements, SEO, web development etc.
* Manage, create and track social media content
* Manage, create and track paid digital marketing activity (Google ads, Instagram, Pinterest).
* Track the digital marketing budget and spend and report to the Marketing Manager.
* Track digital marketing metrics, trends and data to report on insights and drive improvements.
* Analyse and report on sales and marketing data and trends for forecasting and planning
* Harness CRM data to analyse sales and marketing results and provide actionable insight to improve and innovate and to give our customers a more personalised and complete customer journey.
* Create email marketing campaigns and flows
* Act as the GDPR/Data Compliance representative for the company
* Stay up to date with best practices, industry trends and competitors
Desired skills and experience include:
* Google Analytics (GA4) and SEMRush (or equivalent for tracking and analysing website performance).
* Wordpress and WooCommerce or similar
* Klaviyo or similar for email marketing
* Facebook (meta) business manager and Pinterest for setting up and running paid social media campaigns
* Google Ads for setting up and running paid search advertising
* Knowledge of SEO for creating and optimising website content to improve the website organic ranking, increasing search impressions and website traffic for target keywords
* Knowledge of Adobe suite /Canva for creating simple design assets
* Experience of Netsuite or similar CRM system
* Understaning of how to analyse customer data for improvement and innovation
* Basic knowledge of Google Tag Manager and Search Console
Essential Requirements:
* You will already have at least 2 years experience in a Digital Marketing Executive role or similar as even though you will receive training and support you will also need to be confident in working on your own.
* Able to commute daily to our Client's location just out side of Alton.
Our client has recently opened a showroom in London and also have an upcoming launch of indoor furniture approaching so it is an exciting time to join and bring fresh ideas to the team!
This is an amazing opportunity to work for a company who have recently been accredited with their B Corp, using business as a force for good by caring about their employees, the environment, and their impact on the world