Digital Marketing Executive

🎯 Digital Marketing Executive📍 Location: Birmingham (Hybrid working)💰 Salary: £30,000 - £35,000An innovative and fast-growing company who specialise in offering online educational and tutoring services is now looking for a Digital Marketing Executive to join their team and help shape their marketing strategy.As a Digital Marketing Executive, you will play a crucial role in developing and executing effective marketing campaigns. You will be responsible for managing a range of marketing duties, with a strong focus on PPC and SEO. Your creativity and analytical skills will be key in driving traffic, engagement, and conversions across website and social channels.Key Duties:PPC Management: create, manage, and optimise pay-per-click (PPC) campaignsSEO Optimisation: develop and implement SEO strategies to improve organic search rankings, drive website traffic, and enhance online visibility.Monitor, analyse, and report on website and campaign performance using Google Analytics, providing actionable insights and recommendations.Focus on delivering campaigns across social channels including Facebook TikTok, SnapChat etc.Performance Reporting: Regularly track and report on key performance metrics, ensuring continuous improvement and adaptation of strategies.Market Research: Stay up-to-date with the latest trends, tools, and best practices in digital marketing and apply this knowledge to improve our marketing efforts.Experience:Proven experience in managing PPC campaigns across social channels (Facebook, TikTok, Snapchat etc).In-depth knowledge of SEO best practices and experience in executing SEO strategies.Proficient in using Google Analytics to analyse data and generate insights.Experienced in using SEMrushStrong analytical skills with the ability to interpret data and make data-driven decisions.Excellent creative and strategic thinking abilities.Strong written and verbal communication skills.Benefits:A collaborative and innovative work environment.Equity in business.Opportunities for professional growth and development.Competitive salary and benefits package.The chance to work with a talented and passionate team.