Digital Marketing Executive

Digital Marketing Executive (English and German speaking)We are looking for a digital marketing executive who can take Swyft to the next level and new markets. The right candidate will be responsible for implementing customer acquisition strategies which deliver regional goals. This role will report to our Digital Marketing Manager.Key Responsibilities: ·
Channel Management: Execute, report, and optimize PPC and paid social campaigns to meet KPIs. ·
Strategy Development: Develop and test new performance marketing strategies to drive growth and identify new channel opportunities. ·
Optimization: Balance KPIs such as traffic, revenue and ROAS to optimize and scale campaigns with both a long and short term view.·
Creative Development: Collaborate with the creative team on design requirements and manage regular testing of new assets. ·
A/B Testing: Design and execute A/B tests to improve campaign performance. ·
Reporting: Generate concise reports with actionable insights for stakeholders. ·
Data Analysis: Perform ad hoc analysis and investigate competitor activity to inform strategy. Skills: ·
At least 2 years of hands-on experience in performance marketing, focusing on PPC and paid social strategies.·
Proven success with multichannel online acquisition campaigns.·
In depth knowledge of PPC and Social tools: Specifically Google ads and Meta Ads. Pinterest Ads and TikTok ads also advantageous.·
Strong analytical skills and proficient in Excel. Good understanding of analytical tools in ad platforms and with Google Analytics.·
Evidence-led, data-focused individual used to using a test-and-learn approach to grow digital accounts and increase new customer acquisition efficiently and effectively.·
Experience with international campaigns and localization, particularly in Europe. ·
Experience briefing, testing, and iterating creatives for paid digital, with an understanding of creative best practices across Meta, TikTok, and display. ·
Fluent in both English and German, both spoken and written.
About you: ·
Excellent communication and team collaboration skills. ·
Self-driven and able to execute tasks independently, taking ownership of the vision. ·
Enjoys working in fast-paced start-up environments and can pivot focus at easeBenefits·
Salary range £35-40k·
25 days holiday ·
Staff discount·
Flexible/ remote working ·
Small passionate and driven team with lots of collaboration·
London office in co-working space available, but optional.
About Us Swyft is the original sofa-in-a-box brand, launched in 2019, it’s now one of the fastest-growing furniture companies in the UK.We launched Swyft because we believe you shouldn't have to wait weeks for delivery that your furniture should fit, no matter how many flights of stairs or tight doorways. And we believe in great design, that's thoughtful, comfortable, and will last a lifetime. We’re shaking the furniture industry, one sofa at a time.