Digital Marketing Executive

InterQuest are partnered with an exciting AI entertainment organisation where users can engage with virtual characters over AI conversational platform.So far, the platform has over 5m active users and growing! They are looking for an experienced marketing executive to join the team. where you will be at the forefront of driving growth across all facets of their business. This role can be based either in the UK or Europe on a remote first basis.ResponsibilitiesAnalyse competitor market trends, traffic sources, and marketing channels to identify growth opportunities and insights, using tools such as SimilarWeb, SEMRush, and similar tools Set up a scalable system to track changes in competitor traffic volume & traffic sources on a weekly basis Develop and execute growth hacking strategies to achieve ambitious user acquisition and revenue goals Collaborate with cross-functional teams, including marketing, product, and engineering, to implement growth initiatives Create and optimize content, landing pages, and other assets to test channels Monitor and report on growth metrics, providing actionable insights to stakeholders Requirements / SkillsProven experience (3+ years) in a growth hacking, digital marketing, competitor analysis or similar.Experience with SimilarWeb, SemRush and similar traffic analysis tools Strong analytical skills with proficiency in data analysis and visualization tools (e.g., Excel, SQL, Tableau). Proficiency in using web analytics and marketing automation tools (e.g., Google Analytics, HubSpot). Solid understanding of SEO, SEM, PPC, social media advertising, and other digital marketing channels. Excellent problem-solving skills and a data-driven mindset. Strong communication and collaboration skills. Creative thinker with the ability to develop innovative growth strategies. Experience in a start-up or high-growth company.