Digital Marketing Executive

Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards this permanent role of Digital Marketing position

Digital Marketing

Company Overview

We are recruiting on behalf of our client; an exciting opportunity to join a business who thrive on innovation, sustainability and social responsibility. Their diverse portfolio spans B2B commercial and electrical equipment, a not-for-profit toilet roll brand dedicated to alleviating poverty and reducing environmental impact, and a 40 year old adventure cycling brand with boundless potential.

Since their inception in 2012, they have experienced consistent year-on-year growth and are now embarking on an exciting high-growth phase, fuelled by our dynamic marketing team. As a proud member of 1% for the Planet, we are committed to making a positive impact far beyond the bottom line. They are passionate about their mission and are looking for talented individuals who share this vision. This new role offers a unique opportunity to make a meaningful impact across all their brands.  Enjoying the variety of agency work while gaining a deep understanding of their  brands and the fulfilment of driving long-term success.

Role Purpose:

As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Key Responsibilities:

• Design content marketing strategies and set short-term goals.


• Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.


• Experience working with a sales team in both Sales Enablement and Account-Based Approach.


• Knowledge of Demand Generation tactics and Lead Conversion principles.


• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.


• Ability to create value propositions that communicate clearly to targeted audiences.


• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.


• Accomplished at leveraging full value from marketing automation processes and tools. 

Requirements for the role:

• BSc degree in Marketing or relevant field.


• 3+ years of hands-on marketing experience in a B2B role.


• Excellent understanding of B2B marketing.


• Demonstrated ability to manage the budgeting process and use of analytical skills.


• Proven track record in delivering marketing campaigns that drive sales growth.


• Ability to remotely create and manage marketing strategies.


• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.


• Excellent communication skills.
  
   

Key Skills/Experience:

• B2B Marketing


• Marketing Campaigns


• Demand Generation


• Lead Conversion


• Content Creation


• Sales


• Multivariate Testing

Location:  Dronfield S18

Hours: Office-based - Monday to Friday 37.5 hours a week

Salary range DOE: £30,000 - £35,000