Digital Marketing Lead - Fixed Term Contract

Role: Digital Marketing Lead – Pet Health br br For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. br Location: Leeds, LS15 8GB (with hybrid working after completion of training) br Salary: £32k – 42k per annum on a pro rata basis, plus extensive benefits br Contract type: Fixed Term Contract – 3 - 6 months with possible extension br Employment type: Full Time br Working hours: Monday to Friday, 40 hrs pw br Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? Pharmacy2U is the UK's first and largest online pharmacy. We are proud to support over 1.4 million patients to manage their health through accessing a range of NHS services, such as online prescriptions, and private health and wellness services online. br What’s in it for you? br Occupational sick pay br Enhanced maternity and paternity pay br Contributory pension br Discounted insurance (Aviva) br Employee discount site br Discounted gyms br Employee assistance programme br In-house mental health support br Free onsite parking br Health and wellbeing initiatives br Social events throughout the year br Cycle to work scheme br Green car scheme br Registration fees paid (GPhC, NMC, CIPD etc) br Long service bonus br Refer a friend bonus br Blue light card br Hybrid working br Commitment to CPD/training br 25 days annual leave increasing with service br Discounts & Exclusive offers at The Springs, Leeds br 25% Discount & health & beauty purchases br Buying and Selling Annual Leave Scheme br What you’ll be doing? br This is an exciting opportunity for a marketer to join the UK’s biggest online pharmacy. In the role of digital marketing lead, you will think data first and have a growth mindset with a strong commercial focus. You will be strategic, creative and have the ability to build solid, collaborative relationships. Your role will include the following: br Planning and executing all digital marketing – including PPC, Paid App, Lead gen and other test channels through both agencies and internal teams br Measuring and reporting on performance of campaigns and assessing against goals (traffic. CVR and CPA) br Supporting monthly and annual planning with robust, insight-based recommendations br Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix br Identify trends and insights to optimise spend and performance br Use a range of analytical tools to evaluate end-to-end customer experience across multiple channels and customer touch points br Management and measurement of digital and website performance against KPI’s br Maintain GDPR compliance across all digital acquisition activity br Who are we looking for? br Extensive experience in digital marketing br Experience managing large budgets br PPC/PaidApp experience br Degree level qualified br Expert knowledge in GoogleAds, GA4, Firebase and Excel br Strong attention to detail/accuracy and able to manage multiple tasks and projects simultaneously br Complementary analytical and creative ability br Growth mindset and able to push boundaries/challenge the status quo br What happens next? br Please click apply and if we think you are a good match, we will be in touch to arrange an interview. br Applicants must prove they have the right to work in the UK. br All successful applicants will be required to undergo a DBS check. br Unsolicited agency applications will be treated as a gift. br #INDLP