Digital Marketing Manager

Our client, a leading travel brand, is seeking a skilled Digital Marketing Manager to elevate their online presence. Reporting to the Head of e-Commerce, you will focus on developing and executing a robust digital marketing strategy, enhancing site visibility and ranking across paid and organic search, and ensuring digital is at the core of every campaign and project. Collaborating closely with an external marketing agency, you will drive digital strategies to grow the brand.Key Responsibilities:Develop and implement digital marketing strategies to increase site visibility and improve traffic performance.Lead initiatives across various digital channels, including SEO, Organic & Paid Social, Influencer Marketing, Affiliates, and PPC, to enhance brand visibility and drive conversions.Collaborate with the external marketing agency to execute digital strategies effectively.Ideal Candidate:Proven experience across key digital disciplines: SEO/PPC, social media (both paid and organic), paid media, analytics, and insights.Track record of managing large and complex campaigns, with hands-on experience in paid social campaigns.Proficient in Google AdWords, Google Analytics, LinkedIn, Twitter, Facebook, and Instagram.Strong understanding of organic social media strategies.In-depth knowledge of marketing technology, keyword research tools, and social advertising technology.Commercial acumen with demonstrable experience in measuring and improving marketing ROI.Excellent analytical skills for data analysis, drawing conclusions, and making recommendations.Travel experience beneficialBenefits Include:Discounted holidaysPaid charity/volunteering daysHealth and well-being perks such as discounted gym membership, eyecare, and cycle-to-work schemes33 days' holidayWorkplace pension schemeIf you're ready to lead and innovate in a dynamic travel business, apply now to become their Digital Marketing Manager and help our client make every campaign a success.@mbmtravelexecutives