Digital Marketing Manager

Digital Marketing Manager

Brierley Hill – 2-3 days a week

Permanent

Up to £50,000 per annum

37.5 hours per week

This is an exciting opportunity to join a long-standing manufacturer on a permanent basis. The client is looking for a Digital Marketing Manager with a minimum of 5 years’ experience in managing a marketing team. You will develop, implement and oversee long term digital marketing campaigns, enhance brand awareness and drive traffic to the company’s website. This role will be based at their Brierley Hill site 2-3 days per week then you can work from home the rest of the week.

Responsibilities and duties will include, but not limited to:

• Manage the day-to-day Inhouse team


• Manage the campaign plan with Marketing Exec


• PPC campaign management aligned with Paid Search Exec/ Analyst


• Oversea SEO Analysis with inhouse team


• Oversea the Social Media plan


• Develop and explore new campaign flows to improve lead conversion and remarketing.


• Supplier/agency partnerships to ensure planning and expectations are in line with agreed ROI targets.


• Manage the central marketing team and provides guidance to improve commercial return.


• Project manage new products, price strategy with support from senior management


• Liaise with CRM team to improve process,  workflow and ROI.


• Own the exhibition calendar and workflow.


• Maintain the group's website portfolio.

Skills and Experience

• Minimum 5 years’ experience managing a marketing team.


• Demonstratable experience of managing the day-to-day inhouse marketing teams


• Daily operations of web sites, SEO analysis & PPC Campaigns.


• Customer focused, able to quickly build relationships at all levels.


• Excellent communication skills with the ability to articulate ideas clearly and concisely. 


• Strong ability in writing, content development and editing. 


• Excellent interpersonal skills with the ability to liaise with people at all levels. 


• A high degree of self-motivation, commitment and the ability to work unsupervised.


• Ability to work independently and take ownership for delivery of plans and results.


• Excellent organisational skills, with the ability to prioritise several activities and meet deadlines


• Degree in Marketing, Journalism or similar field, or equivalent work experience


• Proficient in use of MS Office and other relevant software 


• Background of working in manufacturing sector in a fast-moving business 


• Experienced in both traditional and digital marketing and updating websites and social media.


• Excellent PC and online skills including Microsoft 365, Creative Cloud, HTML, CSS, Google Analytics and the use of a Content Management System – ideally with some HTML coding capability.


• Proven track record of successfully managing multi-site digital marketing activities for a B2B and B2C organisation.

The application process:

Our mission is to support our clients in their creation of an equal, diverse and inclusive workforce. We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, then please make it known at the earliest opportunity.

We will carefully consider your details and advise you if we're able to progress with your application within 72 working hours. If you do not hear from us within this time your details won’t be retained. So, if you're not successful on this occasion, do continue to respond to future roles we advertise. In the meantime, all good wishes and continued success with your search for employment.

About Us

Prince Personnel are an employment agency working on behalf of our client.  Whether you’re seeking a new permanent position, temporary assignment or contract you’ll find us easy to deal with.  Located in thriving Telford, we focus on jobs in Shropshire, Staffordshire and North Wales.   Prince Personnel specialise in commercial, accounts and finance and technical recruitment.  With the best jobs around we are an independent agency working hard for you.

Reference: DE26317