Digital Marketing & Strategy Director

The Digital Marketing & Strategy Director’s main purposes are(1) to provide media strategic direction to the markets,(2) drive digital optimization for brand growth and investment monetization at a Global level(3) identify digital-based opportunities aiming at reinforcing the Category team consumer programs.She/He will set up the appropriate framework for an efficient and effective improvement of the markets' digital performance.She/he will lead and supervise market’s Digital investments supervising all market media activities.The individual will define most up-to-date digital programs/opportunities that will help achieve short term marketing goals and longer term visions.She/He will manage and develop the website content and back end supportShe/he will very closely collaborate with the Category team and the top 12 markets globallyKey Responsibilities-Global guidance and directionDefine global guidelines and standards to be achieved within digital fundamentals, data-driven media planning and KPIs setting in order to exceed industry best-practicesIdentify and integrate the newest digital opportunities, latest technologies, rising trends and benchmarks to ensure the brand stays relevant and up-to-speed with market dynamicsCreate and lead regional Digital Media Hubs to optimize media efficiencies and spendingsLeads the development of unified media strategies and KPIs – supervise all markets digital media activitiesDevelops with Category team annual brand plans and drives creation and execution of local Connection plansDigital MarketingIn collaboration with the Global Category team and the markets, develop consumer-centric global digital programs to support equity building, product (re)launchesLead the markets in the adoption of global programs and the development of local ones supporting seamless execution of cross-channel digital campaigns including owed, paid, social and earned media targeting both Consumers and HCPsSet and monitor markets' digital KPIs ensuring campaign efficiency and long term effectivenessSteer continuous optimization and gather learnings and insightCross-functional supportCollaborate to the elaboration of Marketing strategies and plansCoach and train markets, distributors and category teamsAct as a platform for exchange of best practices, helps transfer of ideas across the market & global operationsRun regular master classes and trainings to the marketsQualifications-University Degree in Marketing or Marketing focus or equivalent/ MBA in Business Administration Preferred15+ years of relevant Marketing experience in OTC, Consumer Health, FMGG industriesInternational experience 10+ years as client or agency sideDigital and e-commerce market experience at a global level.Consulting or Digital agency experienceHighly strategic and structuredAbility to " Pull" resourcesand energy drive collaborative relationships with key stakeholders/ markets/functionsKnowledge of Word, Excel and PowerPoint to accurately document and record all the e-commerce activities.IT Software, eCommerce, internet Technologies.Should understand the e-commerce portals image guidelines.Should be able to understand different digital & e-commerce software programs needed to run the Consumer Health business effectively.Has a real sense of urgency to deliverStrong creativity – thinks out of the box.Externally focused, has presence in meetings, transparent