Digital Planning Account Director

Job Title: Digital Planning Account Director Job Description: Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. Carat is an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world. Purpose of the Role The purpose of this role is to deliver outstanding and profitable work for two of our most reputable and valued clients across FMCG and retail. You will own the day-to-day responsibility for your client's digital activity, acting as the link between dentsu and the client and will manage the planning, organisation and monitoring of digital campaigns and projects. This role will be a 70/30 split across the two clients. Key Responsibilities Responsible and accountable for your client's overall digital business (with the support of the Digital Partner) and ensuring delivery of your client's digital roadmap. Supporting the Digital Partner with devising your client's digital strategy where required. Ensuring the work delivered to your client is of the highest standard - reviewing all key documents and presentations prior to distribution (particularly those documents produced by junior team members). Helping to educate the wider planning team on digital topics or emerging trends that could impact broader media planning. Demonstrating a strong understanding of the key issues facing your client's business and leading the sharing/interpretation of these. Delivering regular thought pieces on the changing digital landscape. Working with the specialist teams to raise the level of digital expertise and applying valuable analytics and insight to the digital data. Actively manage the Digital Account Manager, by providing guidance and mentoring. Qualifications + Skills Experience of leading commercially sound media planning across digital channels. Solid understanding of digital fundamentals (e.g. role of channel, KPIs, benchmarking, trafficking/ad ops, reporting, measurement) Proven experience of collaborating with partner agencies and media owners. Project management skill and experience - Ability to draw up plans for delivery to strict deadlines and with all milestones plotted, follow up on key deliverables and mitigate any risks. A trusted client advisor with strong people management experience and skills. Ability to analyse numerical data and pull out reasonable and rational conclusions to underpin innovative strategic plan. What we offer This is a permanent role. The team is based in our London offices but operates under flexible working arrangements. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs. Inclusion and Diversity Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams. About dentsu Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive. Location: London Brand: Carat Time Type: Full time Contract Type: Permanent #J-18808-Ljbffr