Director of Strategic Marketing
Full time, 9 to 12 month FTC
Competitive Salary
South East England, Hybrid
Burman are hiring an interim Director of Strategic Marketing for a key public sector client. The role of Director of Strategic Marketing is pivotal in shaping and driving the University's marketing efforts to achieve strategic objectives. This senior position is responsible for leading the Marketing team, developing and implementing a comprehensive marketing strategy, and spearheading student recruitment campaigns. This role requires a strategic thinker with excellent leadership skills, a strong understanding of market dynamics, and the ability to manage and allocate resources effectively. The successful candidate will be instrumental in enhancing the University's brand, increasing student enrolment, and ensuring a high return on investment for marketing activities.
Main Duties:
Team Management:
Marketing Strategies:
Promotional Campaigns:
CRM Campaigns:
Evidence-Based Marketing:
Monitoring ROI: