Email Marketing Manager

We are currently supporting a leading financial services provider dedicated to delivering comprehensive financial solutions to Small and Midsize Enterprises (SMEs) around the globe. Their commitment to innovation and customer satisfaction has positioned us as a trusted partner in the financial industry.Job Description: As a Senior Email Marketing Manager, you will be responsible for creating and implementing diverse and in-depth marketing campaigns aimed at targeting SME clients worldwide. You will play a pivotal role in enhancing our brand presence, driving customer engagement, and generating leads through innovative digital marketing strategies.Key Responsibilities:Develop and execute comprehensive digital marketing strategies to target SMEs in various regions.Design and manage diverse marketing campaigns, focusing on customer acquisition, engagement, and retention.Oversee the creation and implementation of detailed email marketing campaigns, including segmentation, personalization, and automation.Analyze campaign performance data and metrics to optimize marketing efforts and ensure maximum ROI.Collaborate with cross-functional teams, including sales, product, and design, to align marketing strategies with business objectives.Stay updated with industry trends and best practices to ensure the company remains at the forefront of digital marketing innovation.Manage and mentor a team of marketing professionals, fostering a culture of creativity and excellence.Qualifications:Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.Proven experience in digital marketing, with a focus on email marketing and campaign management.Strong understanding of the financial services industry and the unique needs of SME clients.Proficiency in marketing automation tools and platforms (HubSpot, Mailchimp, Marketo and Salesforce).Excellent analytical skills and the ability to interpret complex data to drive decision-making.Strong leadership and team management skills.Exceptional communication and interpersonal abilities.Creative mindset with a results-oriented approach.What We Offer:Competitive salary and benefits package.Opportunity to work in a dynamic and innovative environment.Career growth and development opportunities.Collaborative and supportive team culture.