Event Marketing Manager

A top-tier, London based company is seeking an Events Marketing Manager to join their Healthcare portfolio. It's a growing team (we've placed three people with them this year, and they're all still there an enjoying it!), and looking to add another!The RoleWe’re seeking someone who continually seeks to achieve greater results from the events they own. Using the full marketing mix and working with other teams (delegate and sponsorship sales teams), to create a singular goal to increase the lead generation, the conversion rate, and direct revenue.ResponsibilitiesEmail marketing, alongside data segmentationLead the data process coming from key stakeholdersBudgetingAnalysis of the campaignLeverage affiliate marketing through speakers, sponsors, media partners and associationsDrive the social mediaPublic RelationsYou will also be expected to:Help with guide and lead the new startersOn behalf of the marketing function, will be part of cross business projects.A successful candidate will be able to demonstrate:3+ years’ experience in a direct marketing role in conferences or exhibitions (ideally with Healthcare industry exp!)A proven track record of successfully running your own marketing campaignsAbility to carry out marketing plans independentlyEffective time management and prioritisation of short and long-term projectsStrong communication skills, both verbal and writtenAble to apply copywriting principles to external marketing communicationsAble to conduct robust data analysis to inform the direction of their marketing campaignsAble to provide manager and project teams with detailed feedbackExcitement about driving commercial results through marketingUnderstand the mission and values of the department and organisationExperience of the following desired (but not required): Salesforce, Pardot, Google Analytics, Google AdwordsReach out to find out more 😊