Field Sales Executive

Field Sales Executive
Salary: £32,500.00 - £35,500.00 plus £16k commission per annum
Type: Permanent, Full time (40 hours per week)
Location: Hounslow (on site)

About us

FABRICA is part of the A2Dominion Group.  We’re a UK housing association committed to a new vision – providing homes people love to live in.

With over 38,000 homes in management across London and southern England, we provide a wide range of homes for social, affordable, and private rent, specialist housing services, as well as homes for sale and shared ownership.

Our 70,000 customers have diverse backgrounds and levels of income and we’re here to provide all of them with homes that are safe, high quality and sustainable. And with social housing roots going back eight decades, we continue to ensure that every penny of profit we make is reinvested into our charitable social purpose – delivering more homes and better services for customers.

We’re also members of the G15, a group of leading housing associations that work together to house one in ten Londoners and tackle the housing crisis. 

About the role

Are you passionate about delivering exceptional customer experiences and driving results? Do you enjoy building relationships and making a real impact on people’s lives? If so, we’d love to hear from you!

At FABRICA, we’re on a mission to provide affordable homes through shared ownership schemes. We’re seeking a dynamic Field Sales Executive to guide our customers through their home-buying journey - from first inquiry to handing over the keys.

Some Key Responsibilities

• Ensure the FABRICA sales process and customer service standards are always followed.
• Meet KPIs on a daily, weekly and monthly basis including sales targets, response times, lead generation, inbound and outbound call and email activity, viewing, reservation and exchange conversion rates.
• Register and thoroughly qualify new applicants using a consultative approach.
• Manage and maintain a database of applicants from initial enquiry through to exchange and completion. Ensure all customer information and contact is accurately recorded onto the CRM system.
• Build ongoing relationships and gain a clear understanding of customer requirements with a large database of applicants for all future phases and schemes.
• Demonstrate an in-depth knowledge of buying a FABRICA shared ownership product.
• Generate and conduct viewings with applicants once qualified.
• Match each applicant to the product that suits their needs and affordability and provide a personalised sales and customer experience.
• Manage the process of assessing affordability alongside our Financial Advisors as well as the priority allocation process alongside each Local Authority as outlined within the S106.
• Coordinate communication with purchasers, their solicitors and the FABRICA solicitor to ensure reservations progress to exchange within the exchange deadline.
• Maintain the relationship with the customer throughout the entire transaction from enquiry to completion including conducting the home demonstration and key handover / legal completion with each purchaser ensuring an exceptional customer experience.
• Effectively pass over the relationship with the customer to the relevant team post completion.
• Ensure the entire sales process with each customer is recorded on the Group CRM system and live information is available at any time.
• Ensure all paperwork and audit information is completed for each sale and is held on the Group online filing system and reflects all information within the CRM system adhering to the group compliance and governance processes.
• Maintain the Sales, Customer Service, Anti Money Laundering, Priority Allocation, Data Protection, New Homes Quality Code and Health and Safety procedures at all times and actively carry out regular checks to ensure these are being adhered to.
• Attend all Weekly and Monthly meetings as per the FABRICA meeting structure.
• Produce a report at the end of each day alongside the wider Field Sales Team to outline performance and activity on each site.
• Gather and maintain competitor analysis reports to ensure you are well informed about your market and share with the wider Sales & Marketing team for market context.

More about you

• Educated to GCSE level or equivalent in Maths and English (Grades A*- C).
• Proven track record in meeting sales targets or delivering excellent customer service (real estate or housing experience is a bonus).
• Familiarity with affordability assessments, shared ownership, or mortgage processes (or willingness to learn).
• Experience of delivering excellent customer experience in a front facing role.
• Experience using Customer Relationship Management (CRM) software to manage leads and customer data.
• Confident in handling inbound/outbound calls, emails, and in-person interactions.
• Proven ability of working well in a fast-paced, target-driven environment with a can-do attitude.

Choosing us is easy

As an employee of A2Dominion, we want you to feel rewarded and have a choice of flexible benefits, salary exchange benefits, and rewards and discounts that work for you, wherever you are in your life.

We offer a wide range of staff benefits. For this role, these include:

• 25 days’ holiday (Plus Bank Holidays) increasing up to 28 days with 3 years of service
• Up to 8% contributory pension
• Flexible working
• Investment in your learning and development.

In addition, all permanent and fixed-term employees receive a generous annual allowance of up to £300 to use towards health and lifestyle benefits for both you and your family.

We also operate a Cycle to Work Scheme whereby employees have access to cycling equipment throughout the year and can pay via monthly salary deductions.

Whatever the role, we want you to bring your knowledge and experience to play your part in improving people’s lives.

If you require a reasonable adjustment during the recruitment process, please contact our Resourcing Team to request: resourcing@a2dominion.co.uk

A2Dominion Group is a Disability Confident Employer which means that we are committed to employing disabled people and will:

• actively look to attract and recruit disabled people
• provide a fully inclusive and accessible recruitment process
• offer an interview to disabled applicants who meet the minimum criteria for the job
• be flexible with assessing people so disabled applicants have the best opportunity to demonstrate that they can do the job
• make reasonable adjustments as required

At A2Dominion Group, we recognise the positive value of diversity, promote equality and inclusivity in our hiring processes. We always aim to recruit the person who is most suited to the job and welcome applications from people of all backgrounds – men and women, people of all ages, sexual orientations, nationalities, religions, and beliefs.

Meeting the role requirements

We recognise that some people will only apply for a role if they meet 100% of role requirements.  If this sounds like you, we’d still encourage you to apply and also to arrange a call with one of our Resourcing Team to discuss your application further at resourcing@a2dominion.co.uk

A2Dominion is proud to be a family friendly employer

Everyone is welcome at A2Dominion Group. We know that equality, diversity, and inclusivity make us better. We embrace the unique contributions of our people and seek to create a workplace where everyone feels like they belong. Find out why our people love working with us.

Join us at A2Dominion, where your expertise will be integral to our recovery journey, creating lasting positive changes in the lives of our customers. If you possess the right motivation and drive to contribute to our recovery and change initiatives, we invite you to apply and be a crucial part of our team.