Freelance Digital Analytics Specialist

Freelance Digital Analytics SpecialistI’m working with one of the UK’s leading media agencies, seeking a freelance Digital Analytics specialist to help analyse data to drive business insights, improve user experience, and optimise digital marketing strategies.You’ll have a deep understanding of a variety of digital analytics tools, data tracking, and the ability to translate complex data into actionable recommendations.Hybrid working in LondonDay rate DOE, 3-month contractYou will:Develop and implement comprehensive tagging strategies to ensure accurate tracking of user interactions across digital platforms, and collaborate with web developers to ensure proper implementation of analytics using GTMAnalyse data from a variety of sources to provide actionable insights, and maintain custom reports and dashboards to track key performance indicatorsConduct regular audits of data to identify and resolve tracking issuesTranslate business needs into technical specifications for data tracking and reportingIdentify opportunities to optimise digital campaigns and website performance based on data insightsYou will need:Strong experience in digital analytics, with proficiency in Google Analytics, GA4, Adobe Analytics, GTM, SQL, Tableau, and familiarity with Python, R, and JavaScriptStrong experience with A/B and multivariate testing, and the ability to interpret and analyse complex data setsKnowledge of statistical analysis methodsExcellent communication skills, with the ability to communicate complex information to non-technical audiences