Head of Customer Marketing

Reports to: Brand Director Responsible for: Customer Campaigns Manager, Partnerships Campaigns ManagerSalary: £65-70k dependant on experienceLocation: London WC1 (hybrid)We are a passionate group of people on a mission to bring about healing, growth, calm and self-understanding. We derive our ideas from psychology, psychotherapy, philosophy, art and culture. As our name – The School of Life – suggests, we are here to teach people how life can be lived and what can make it truly worthwhile, effective and fulfilling. We do this via our articles, books, app, films, therapeutic services and corporate offering.Our values: We embrace a growth mindset.We combine passion for our purpose with commercial excellence.We are curious and open-minded in pursuit of the answers.We all roll up our sleeves.We are authentic.Moving into an exciting phase of The School of Life, we are happy to share three roles in our newly created customer marketing team. We are looking for a Head of Customer Marketing, a Customer Campaigns Manager and a Partnerships Campaigns Manager. This new team will create and execute a customer-centric strategy, creating a fully rounded user-journey that maximises the customer touch points across the many types of content and services that we offer. These roles are pivotal to the success of growing our audience and engaging with our customers to help them lead more emotionally fulfilled lives. The Head of Customer Marketing will define and implement the TSOL direct to consumer marketing strategy and customer journeys, to engage new and existing customers with the TSOL direct to consumer offerings – Books and Products, Therapy and Subscriptions. We are looking for a customer-focussed Marketeer who is mission-driven and who thrives in an agile environment.Key Responsibilities Create, plan and execute the overall direct to consumer TSOL marketing strategy, using data and insights to adapt and develop marketing strategies Acquire new customers to the TSOL brand; drive engagement and grow revenue from existing customers Maximise LTV through clear, targeted customer journeys across all products and services Proactively pursuing new marketing opportunities, new ways of reaching audiences and spotting commercial opportunities to increase sales
Use data and insights to adapt and develop marketing strategies Ownership of customer data and CRM system (Iterable), effectively segmenting the database for targeted marketing messages using direct and paid marketing channelsOwnership of marketing budget, implementing regular reporting giving visibility of results to wider company Collaborate with the B2B Marketing Lead to maximise customer reachLiaise with the creative and content departments to ensure all marketing assets are on brand Work closely with the Growth Manager and TSOL At Work teams to maximise growth opportunities from subscribers and corporate clients Management of the Direct to Customer Marketing team (2 direct reports)Out of Scope: Management of social media channels Creative/Design team Content team Measurable Objectives Content: Sales/acquisition, media reviews, customer reviews/feedbackEngagement: Brand awareness, product/services awareness, repeat purchases, LTV, TSOL brand promoters, database growth Retailers: Number of TSOL Hubs, sales growth, increased reorders, lower returns, range stocked Candidate Profile Experience: A minimum of 7 years marketing experience, with experience of content marketing Experience marketing physical and digital products and services Previous managerial experience Core understanding of content performance metrics and ability to use analytics tools to make data-driven decisions Proven experience in successful campaign delivery Personal Skills and Attributes A passion for emotional and mental wellbeing
Highly organised with the ability to handle multiple projects with changing priorities and deadlines
An excellent communicator, with strong presentation and interpersonal skills Mission-driven, enjoy working in a team-focused environment, and always seeking ways to improve Detail-oriented with an enthusiasm for problem-solving and continuous improvement Creative thinker, able to identify new opportunities and audiences Comfortable executing against a plan, and working with key stakeholders Outgoing and driven work ethic with ability to work both independently or as part of a team Strong project and stakeholder management skills What you’ll get from us..To work with a diverse team of brilliant minds!A culture focused on growth & personal development£500 per year learning budgetHybrid working model with 2 days work in our office on Chancery Lane & use of other office spaces in the groupUse of office gym, classes & sauna25 days holiday + bank holidaysUp to 5 days per year unpaid holiday1 extra holiday day per year of service (after 2 years service, capped at 3 additional days)Copies of all our newly released booksParticipation in The School of Life personal development sessionsEnhanced Maternity paySocials & LunchesThe School of Life is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity or sexual orientation.Application Process:Deadline for applications 5pm, Tuesday 20th August. Please send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers.