Head of Digital Marketing

Company DescriptionDIREK is a leader in smart building management solutions powered by cutting-edge AI technology. Our mission is to redefine the future of space, prioritising energy efficiency, comfort, and sustainability. We provide unmatched occupancy and environmental monitoring. We go beyond technology, focusing on holistic building management, space optimization, and user well-being. Our commitment extends to compliance with key regulations and shaping a sustainable future.Role DescriptionThis is a full-time hybrid role for Head of Digital Marketing
at DIREK LTD. The Head of Digital Marketing
will be responsible for managing and implementing digital marketing campaigns, SEO, analysing data and performance metrics, and optimising marketing strategies to drive brand awareness and lead generation. The role is located in Surrey, with flexibility for some remote work.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies to penetrate key markets including commercial real estate, hospitality, healthcare, and education.Manage and optimise online advertising campaigns across various platforms to maximise ROI and drive lead generation.Create engaging content for social media, email marketing, and the company website to attract and retain potential clients.Analyse market trends and customer insights to refine marketing strategies and identify new opportunities.Collaborate with the sales team to align marketing efforts with sales objectives and ensure a cohesive approach to market penetration.Monitor and report on the effectiveness of marketing campaigns, providing actionable insights to improve performance.Advocate for occupant well-being and sustainable practices in all marketing communications, aligning with DIREK's mission to contribute to a healthier planet.Represent DIREK's values and vision in all digital marketing activities.QualificationsProven experience in developing and implementing digital marketing campaignsStrong knowledge of SEO, SEM, social media marketing, email marketing, and content marketingExperience with digital analytics tools such as Google Analytics and marketing automation softwareProficiency in using social media platforms and advertising toolsExcellent communication and copywriting skillsAnalytical mindset and ability to interpret data and metricsStrong project management and organizational skillsAbility to work independently and collaboratively in a teamBachelor's degree in marketing, communications, or a related fieldCertifications in digital marketing are a plusWork Conditions:The role may require frequent travel to client sites and industry events.Flexibility to work outside standard hours to accommodate business needs.DIREK Offers:Competitive salary with performance-based incentives.Opportunities for professional development and career growth.A dynamic and inclusive work environment that values diversity and innovation.Comprehensive benefits package including health, vision, and dental insurance.How to Apply:Interested candidates should submit a resume detailing their qualifications and experience, along with a cover letter explaining how their skills align with the mission and values of DIREK to ##### . Applications will be accepted until the position is filled.DIREK is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.