Head Of Marketing

Job descriptionHead Of MarketingMain job functionsWorking with the functional Director to develop and implement the marketing strategy for the commercial development of the business. This customer/client facing role will work closely with the Logistics and Sales teams to analyse market data and develop a strategy to market/target directly a broad range of customers across the full range of offerings .Job locationKentMain duties – principle responsibilitiesDuties/responsibilitiesDevelop a marketing led strategy to deliver revenue growth for the trade waste business, using analysis of a broad range of clients and customersUsing market driven data analyse gaps in the geographical areas in which the business operates, identifying clients and customers providing a direct marketing strategy to engage with this broad base of local private and public sector businessesPartner with the logistics and finance team to review revenue streams and target advertising and marketing strategiesPresent to the board on as required to ensure engagement and sign off is given for strategic direction of marketing-based activitiesDevelop a full marketing team (either internal or with the use of agency support) to ensure marketing is an essential part of how the business deliver growthSet clear KPI’s to measure effectiveness of marketing strategies and campaigns, presenting this clearly to the sales and logistics teams as well as the boardAnalyse the markets we operate in across the group and develop a strategy for market saturation for the brandPerson specificationSkillsThe post holder will require a certain level of these skills in order to carry out the role.Excellent written and verbal communication skillsStrong leadership skillsStrong commercial acumenStrategic thinkerTeam playerAbility to develop good working relationships across all levels of the businessExperienceProven experience of commercial marketing working in partnership with sales and operational teams.Able to demonstrate successful strategies of building customer knowledge within given sector and delivery of revenue growth.Desirable but not essential is experience of the waste industryQualificationsAcademic or professional qualifications that would be important to the performance of this role.Degree in Marketing or comparable work experienceStrong digital marketing experienceCompetenciesOther role specific behaviours or expertise that will give the job holder the ability to succeed and be efficient in this position.Team PlayerStrategic Decision makerSalary£70k plus benefits Job Info
Job Title:
Head Of Marketing
Company:
CV-Library
Location:
Maidstone, Kent
Posted:
Apr 24th 2024
Closes:
May 25th 2024
Sector:
Other
Contract:
Permanent
Hours:
Full Time
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