Head of Marketing

Head of MarketingDo you have track record of growing brands in a retail environment?Are you an expert storyteller?Are you experienced in growing and managing teams?MacGregor Black is currently partnering with an Innovative Healthcare brand on the search for a Head of Marketing. This is a permanent role, offering hybrid working based in Reading. As the Head of Marketing, you will be responsible for building and delivering the marketing strategy of the brand, a crucial role as the business looks to achieve significant growth across their channels.Key ResponsibilitiesBuild the brand’s marketing vision & strategy, working closely with the Senior Leadership TeamDeliver the strategy in a consistent and effective manner creating sustainable business growth.Create and evolve the online & offline marketing calendar, identifying opportunities to both raise brand awareness and improve brand image.Define and deliver the communications strategy, considering all stages of the consumer journey to increase customer acquisition and retention.Take full ownership of the marketing & advertising budget ensuring ROI across both the D2C and B2B channels.Measure consumer insights to create consumer led campaigns and share across the wider business, contributing to, for example, sales and product development.What are we looking for?3-5 years marketing manager experienceExperience working with an FMCG or Consumer productsExperience in a multi-channel businessStrong digital marketing experienceAn adaptable tone of voiceA confident individual, who can be the marketing champion across the businessDegree in Marketing is preferred but not essentialCompetitive salary + benefits.Please contact Emily Robson today for further information.