Head of Marketing

Role: Head of Marketing Location: Central London Salary: Up to £65,000 Basic Full timeHead of Marketing needed for luxury hospitality business based in central London! Beautiful premium sites that bring the wow factor. Great opportunity for a hands-on marketing manager looking for a bigger challenge. Key Responsibilities:Develop and implement a cohesive marketing strategy aligned with the overall business objectives.Conduct market research to identify trends, customer preferences, and competitor activities.Oversee the development and maintenance of a strong and consistent brand identity across all channels and all brands.Ensure that marketing efforts effectively communicate unique value propositions.Lead the digital marketing efforts / oversee the team, including social media, email marketing, website management, Deliveroo marketing and online advertising.Implement data-driven strategies to optimize online presence and customer engagement.Plan and execute advertising campaigns, promotions, and partnerships to increase foot traffic and sales on group level as well as site specifically.Collaborate with creative teams to develop compelling and effective marketing collateral.Cultivate and maintain relationships with agencies, influencers, and industry partners.Manage public relations efforts to enhance the restaurant group's reputation and visibility.Implement and manage CRM systems with the team, to collect, analyse, and leverage customer data for targeted marketing initiatives.Develop loyalty programs and customer retention strategies.Develop and manage the marketing budget, ensuring efficient allocation of resources and tracking ROI for all campaigns.Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.If you are keen to discuss the details further, please apply today or send your cv to ##### to the high numbers of applicants, we aren’t always able to provide feedback, if you do not hear from us in 2 weeks’ time, please assume you have not been successful. However, don’t hesitate to get in touch!