Head of Marketing

Drayton has partnered with a retailer to secure a Head of Performance Marketing. With a differentiated proposition, they boast a nationwide portfolio of stores and a robust online platform.The business is expanding rapidly and requires an experienced performance marketer to develop and lead the digital marketing function. This individual will craft and implement effective digital marketing strategies to boost performance. Reporting into the Chief Marketing Officer, this is a pivotal role that offers significant career advancement and the opportunity to drive the next stage of growth for the business.Ideal characteristics:Experienced retail marketer with a track record of growing omnichannel or ecommerce consumer brandsStrong analytical skills to measure activity and drive performance effectivelyMinimum 10 years of leadership in digital marketing, with a proven ability to build and lead successful teamsStrategic thinker, agile, and commercially proactive, adept at mobilizing teams to achieve objectivesDemonstrated history of driving growth and profitability in high-performing businessesDeep experience in B2C, multisite businesses with an omnichannel focusProficiency in developing customer acquisition budgets and allocating marketing spendExpertise in analyzing customer behavior trends and presenting insights to executive management and the BoardThis is an excellent opportunity for an experienced performance marketeer to join a rapidly growing retailer on the verge of significant growth.