Head of Marketing

p strong Head of Marketing /strong /p br If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. br p Join an established and growing organization as the Head of Marketing, reporting directly to the UK General Manager. With 13 years of successful operation in the UK and ambitious plans for future expansion, you will play a crucial role in driving our marketing efforts to new heights. /p p strong Purpose of the Role /strong /p p Lead and oversee the marketing strategy for our UK franchise group, with a strong focus on digital marketing, lead generation, and data analysis. /p p strong Key Responsibilities /strong /p ul li strong Strategic Development: /strong Formulate and lead comprehensive marketing strategies across all franchise brands. Collaborate with Brand Marketing Managers and the commercial sales leadership team to enhance brand equity and sales pipelines. /li li strong Digital Marketing: /strong Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives. /li li strong Lead Generation: /strong Partner with leadership to implement strategies that significantly boost inbound lead generation, supporting brand growth and grassroots activities. /li li strong Performance Analysis: /strong Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes. /li li strong Conversion Focus: /strong Drive improvements in conversion rates and value creation. /li li strong Communications and PR: /strong Manage engaging communications and PR campaigns to elevate brand profiles. /li li strong Social Media Alignment: /strong Ensure social media messaging and campaigns are consistent with the overall marketing strategy. /li li strong Digital Campaigns: /strong Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases. /li li strong Team Leadership: /strong Lead and coach marketing managers to align with the overall franchise strategy. /li li strong Continuous Improvement: /strong Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed. /li /ul p strong Experience, Skills, and Knowledge /strong /p ul li strong Experience: /strong 5+ years in a similar role. /li li strong Expertise: /strong Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing. /li li strong Technical Skills: /strong Proficient in Google Ads and Google Analytics (GA4). /li li strong Leadership: /strong Demonstrated team management and digital marketing expertise. /li li strong Skills: /strong Excellent organizational, planning, and communication abilities. /li li strong Trends and Tools: /strong Up-to-date knowledge of the latest digital marketing trends and tools. /li /ul p The salary range for this position is £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package. /p