Head of Product Marketing
Posted 2 days ago
- Bristol, South West England
- Any
- External
- Expires In 3 months
Excited to grow your career?
Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.
We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We'd love to hear from you!
About the role
The Head of Product Marketing will lead the strategic development, execution, and optimization of product marketing initiatives for products and lines of business at Hargreaves Lansdown. This role involves driving the go-to-market strategy for new products, shaping product positioning and messaging, and ensuring successful product launches. The Product Marketing team will play a key role in bridging the gap between the marketing department and business units. This role ensures that marketing strategies and initiatives align with the organization's objectives, drive business growth, and enhance customer engagement.
What you'll be doing
Partner with business leaders and key stakeholders to develop marketing strategies aligned with overall business goals, that drive revenue and customer satisfaction
Understand business challenges, opportunities, and customer needs to create targeted marketing solutions.
Lead the development and execution of marketing campaigns tailored to specific business units or product lines.
Oversee the creation of marketing materials and messaging that resonate with target audiences and reflect the brand's values.
Provide marketing insights and guidance to sales teams to enhance lead generation and sales conversion.
Monitor market trends, competitor activity, and customer behaviour to identify opportunities and risks.
Regularly report on key performance indicators (KPIs), such as lead generation, conversion rates, customer acquisition, and brand awareness.
Foster a culture of collaboration and communication between product marketing teams and stakeholders within the business.
Lead a team of data-driven and results focused individuals, providing clear strategic direction on key business objectives and client outcomes.
About you
Demonstrable marketing experience, in a leadership position, with a focus on strategic partnership, business alignment and campaign execution.
Proven track record in developing and implementing marketing strategies that drive business outcomes.
Strong understanding of digital marketing tools, social media platforms, and data analytics.
Strong communication and presentation skills with the ability to influence stakeholders at all levels.
Analytical mindset with the ability to assess campaign performance and adjust strategies accordingly.
Project management experience and ability to manage multiple initiatives simultaneously.
Knowledge of CRM systems, marketing automation tools, and data-driven marketing.
Previous experience in Financial Services is required.
Interview process
The selection process will incorporate competency-based questions including an assessment of your knowledge and transferable skills. For candidates who progress to the next stage, there will be a presentation or assessment to prepare and an online psychometric assessment.
Working Schedule
This role is based in our Bristol head office, BS1 5HL. This is a permanent full-time role, Monday to Friday. For this role we offer a hybrid flexible working pattern of working in the office and at home.
Why us?
Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
What's on offer?
Discretionary annual bonus* and annual pay review
25 days* holiday plus bank holidays and 1-day additional Christmas closure
Option to purchase an additional 5 days holiday**
Flexible working options available, including hybrid working
Enhanced parental leave
Pension scheme up to 11% employer contribution
Income Protection and Life insurance (4 x salary core level of cover)
Private medical insurance*
Health care cash plans - including optical, dental, and outpatient care
Health screening programme
Help@hand - confidential support including mental health counselling and remote GP
Wellhub - unlimited access to fitness providers and wellness coach sessions
Variety of travel to work schemes with bike storage and shower facilities
Inhouse barista and deli serving subsidised coffee and sandwiches
Two paid volunteering days per year
* dependant on role level
** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis - please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates. #HLI
TPBN1_UKTJ
Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.
We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We'd love to hear from you!
About the role
The Head of Product Marketing will lead the strategic development, execution, and optimization of product marketing initiatives for products and lines of business at Hargreaves Lansdown. This role involves driving the go-to-market strategy for new products, shaping product positioning and messaging, and ensuring successful product launches. The Product Marketing team will play a key role in bridging the gap between the marketing department and business units. This role ensures that marketing strategies and initiatives align with the organization's objectives, drive business growth, and enhance customer engagement.
What you'll be doing
Partner with business leaders and key stakeholders to develop marketing strategies aligned with overall business goals, that drive revenue and customer satisfaction
Understand business challenges, opportunities, and customer needs to create targeted marketing solutions.
Lead the development and execution of marketing campaigns tailored to specific business units or product lines.
Oversee the creation of marketing materials and messaging that resonate with target audiences and reflect the brand's values.
Provide marketing insights and guidance to sales teams to enhance lead generation and sales conversion.
Monitor market trends, competitor activity, and customer behaviour to identify opportunities and risks.
Regularly report on key performance indicators (KPIs), such as lead generation, conversion rates, customer acquisition, and brand awareness.
Foster a culture of collaboration and communication between product marketing teams and stakeholders within the business.
Lead a team of data-driven and results focused individuals, providing clear strategic direction on key business objectives and client outcomes.
About you
Demonstrable marketing experience, in a leadership position, with a focus on strategic partnership, business alignment and campaign execution.
Proven track record in developing and implementing marketing strategies that drive business outcomes.
Strong understanding of digital marketing tools, social media platforms, and data analytics.
Strong communication and presentation skills with the ability to influence stakeholders at all levels.
Analytical mindset with the ability to assess campaign performance and adjust strategies accordingly.
Project management experience and ability to manage multiple initiatives simultaneously.
Knowledge of CRM systems, marketing automation tools, and data-driven marketing.
Previous experience in Financial Services is required.
Interview process
The selection process will incorporate competency-based questions including an assessment of your knowledge and transferable skills. For candidates who progress to the next stage, there will be a presentation or assessment to prepare and an online psychometric assessment.
Working Schedule
This role is based in our Bristol head office, BS1 5HL. This is a permanent full-time role, Monday to Friday. For this role we offer a hybrid flexible working pattern of working in the office and at home.
Why us?
Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
What's on offer?
Discretionary annual bonus* and annual pay review
25 days* holiday plus bank holidays and 1-day additional Christmas closure
Option to purchase an additional 5 days holiday**
Flexible working options available, including hybrid working
Enhanced parental leave
Pension scheme up to 11% employer contribution
Income Protection and Life insurance (4 x salary core level of cover)
Private medical insurance*
Health care cash plans - including optical, dental, and outpatient care
Health screening programme
Help@hand - confidential support including mental health counselling and remote GP
Wellhub - unlimited access to fitness providers and wellness coach sessions
Variety of travel to work schemes with bike storage and shower facilities
Inhouse barista and deli serving subsidised coffee and sandwiches
Two paid volunteering days per year
* dependant on role level
** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis - please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates. #HLI
TPBN1_UKTJ