Head of Sales

Head of Sales

Established in 1869 by William Sugden as a family run tailors’ business, we have evolved to become one of the UKs foremost work wear and corporate clothing specialists. By joining Sugdens you will become part of the Wakefield Shirt Group of Companies which includes iconic brands such as Double Two who are renowned for high quality shirt production with industry leading innovation.

We are seeking a dynamic and results-driven Sales Manager to lead our sales team and drive revenue growth. The ideal candidate will possess a strong understanding of sales strategies, market analysis, and team leadership. This role is pivotal in developing and executing sales plans that align with our company's objectives while fostering a culture of high performance and accountability within the team.

Essential Requirements

To be successful in this role you must have previous experience of selling B2B in both public and private sector, selling into government bodies including emergency services etc, and dealing with government tenders.

Head of Sales Duties:

• Develop and implement effective sales strategies to achieve company targets.


• Lead, mentor, and motivate the sales team to enhance performance and achieve individual and team goals.


• Conduct market research to identify new opportunities and emerging trends within the industry.


• Establish strong relationships with key clients and stakeholders to foster long-term partnerships.


• Monitor sales metrics and prepare regular reports for senior management on performance against targets.


• Collaborate with marketing teams to create promotional materials that support sales initiatives.


• Provide training and development opportunities for team members to enhance their skills and knowledge.


• Address customer inquiries and resolve issues promptly to ensure high levels of customer satisfaction.

Head of Sales Qualifications:

• Proven experience as a Sales Manager or similar role, with a track record of meeting or exceeding sales targets.


• Strong leadership skills with the ability to inspire and motivate a diverse team.


• Excellent communication and interpersonal skills, capable of building rapport with clients and colleagues alike.


• Proficient in using CRM software and Microsoft Office Suite for reporting and analysis.


• Strong analytical skills with the ability to interpret data and make informed decisions.


• A proactive approach to problem-solving, with a focus on results-oriented strategies.


• Relevant qualifications in business, marketing, or a related field are advantageous but not essential.

In return we offer:

• A competitive salary circa £50k, dependant on experience


• Car allowance


• A very attractive bonus package + other benefits.

If you are passionate about driving sales success and leading a high-performing team, we encourage you to apply for this exciting opportunity.