Individual Giving Programme Lead

Percival are excited to be working with Royal Brompton & Harefield Hospitals charity to help them recruit for a newly created Individual Giving Programme Lead to join their dedicated and enthusiastic Marketing and Communications team.Royal Brompton & Harefield Hospitals Charity exists to create new possibilities for people with heart and lung diseases. They help to fund life-changing projects to expand medical understanding and find innovative treatment options to renew and upgrade equipment and improve the everyday experience of patients and staff alike. This role will play a key part in developing and delivering the Individual Giving Programme to drive income growth, engage new audiences and retain existing supporters.Job Title: Individual Giving Programme LeadReport to: Head of Marketing and CommunicationsSalary: £35,000 - £37,000Working Pattern: Full Time, PermanentLocation: London, Hybrid (2 days in office)This is a great opportunity for someone at officer or senior officer level to lead on an Individual Giving fundraising calendar. You will be responsible for creating and implementing the Individual Giving Programme to drive income growth, building out two new appeals for 2025 to compliment their existing Christmas campaign. You will be using insight-led targeting to support acquisitions, retentions and enhance the supporter journey, and using data insights to report on post-campaign data analysis. This will play an integral part of the charities’ new three year strategy.To be successful in this role, you will:Have a proven track record of rolling out and managing direct marketing campaignsHave experience hitting and exceeding a range of financial and non financial KPIsBe confident in making an ask face-to-faceHave previously designed and delivered supporter journeys for a variety of audiencesHave used data insights to report on post-campaign data analysis.Recruitment Process TimelineApplication deadline: Wednesday 3rd July1st Stage interview process: Week commencing 8th JulyWe value diversity and know how important it is for charities to fairly represent their beneficiaries, therefore we encourage applicants from all backgrounds to apply.The team at Percival are committed to your journey as a candidate and will provide any necessary support throughout the application process. If you need any assistance or require any reasonable adjustments throughout the process, please don’t hesitate to contact Madeleine on ##### apply, simply submit your CV. Should you meet the requirements, we will provide you with the full job description and arrange a call or meeting to provide further information about the next steps. Please note you may be required to complete a cover letter in order to submit a full application. To fully understand what we will do with your data, please review our policy are looking forward to connecting with you soon.