Learn X Senior Insights Executive - Global Insights Team

Learn X Senior Insights Executive - Global Insights TeamData, Analytics & InsightLondon, EnglandDescriptionAbout EssenceMediacomWe are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom*Learn X Senior Insights Executive - Global Insights TeamLocation: London, UKDepartment: Global InsightsReports to: Insights ManagerAbout Learn X: Learn X extracts large amounts of data via the world’s most robust connections to media ecosystems such as Meta, LinkedIn, YouTube, TikTok, etc., and feeds a creative scoring process, which allows us to see in real-time which ads conform to platform best practices and which do not as well as in-flight analytics feature which allows us to spot trends in the data. This data will also be fed into an advanced AI modeling program which will in turn help to feed the future of scoring customized to each brand and market.Job Purpose: As a Senior Research Executive, you will play a pivotal role in supporting the launch and day-to-day operations of our global insights hub for Learn X. You will be instrumental in leveraging AI to evaluate and optimize global advertising performance.Key Responsibilities:Assist in the deployment and utilization of the new Learn X tool across global advertising evaluation and optimization.Develop best practices in the use of the tool and become a champion and subject matter expert globally.Carry out analysis and reporting on creative performance, identify themes, compile reports, and support the implementation of learnings in campaign development.Collaborate with cross-functional creative and media teams to integrate creative insights into broader marketing strategies.Blend findings into wider human insights workstreams.Present findings and recommendations to stakeholders in a clear and compelling manner.Support the team in raising the profile of Learn X across Essencemediacom.Communication: Clearly articulate complex insights to all levels of stakeholders.Teamwork: Collaborate effectively with cross-functional and international teams.Adaptability: Quickly adjust to new challenges and changes in a dynamic environment.Problem-solving: Apply critical thinking to creatively address business challenges.Client Focus: Align insights with client objectives to drive value.Project Management: Efficiently manage multiple tasks with keen attention to detail.Emotional Intelligence: Navigate interpersonal dynamics with awareness and sensitivity.Influence: Persuade stakeholders and champion the adoption of insights-driven decisions.Cultural Awareness: Work respectfully and effectively in a diverse global team.Qualifications:Bachelor's degree (preferably in Marketing, Statistics, Psychology, or a related field)2+ years of experience in a quantitative market research agency or similar environment.Strong understanding of creative evaluation methodologies.Proficient in statistical analysis and familiar with AI applications in market research.Excellent communication and presentation skills.What we can offer you:Company pension schemePrivate medical insurance25 days holiday (increases with length of service)Life assurancePermanent health insuranceWPP share options schemeDiscretionary bonus schemeFree eyecare vouchers and money off glassesExtensive training and developmentCycle to work schemeInterest-free travel loanFree breakfast (cereal and fruit)Smart shopper (online discount on a variety of products)Sounds good? We’d love to hear from you!
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