Market Effectiveness Associate Director

Market Effectiveness Associate Director -Global Marketing Agency London Hybrid Working£65,000 - £70,000 plus bonus and perksJoin a dynamic global communications media agency renowned for its innovative thinking and brand growth strategies. The team excels in helping clients see the bigger picture and achieve their goals. This is a newly created role and as a Senior Associate Director, you will be instrumental in shaping the digital strategies for two of their largest accounts:Global Media OwnerMost prestigious UK retailer You will play a pivotal role in their digital strategy, managing planning and buying across Display, Paid Social, and Programmatic channels. From day one, you’ll engage with leading technologies and data-driven strategies, delivering across a broad spectrum of media implementations.Key Responsibilities:Drive Analytical Sophistication: Lead the advancement of analytical methodologies across major client accounts, supporting data-led decision-making for planning and implementation teams.Campaign and Marketing Analytics: Oversee campaign analytics including measurement, experimentation, optimization, and post-campaign analysis. Guide marketing analytics efforts such as budget setting, channel allocation, measurement strategies, and developing learning agendas.Stakeholder Management: Cultivate strong relationships with key technology partners and serve as the primary advocate for the tools and technologies utilized in our analytics processes. Ensure effective usage of these tools across teams to optimize marketing activities.Linking Campaigns to Long-term Metrics: Act as the central liaison between our company and the client’s econometrics provider, ensuring that short-term campaign activities are aligned with long-term brand and customer metrics.Who You Are:Passionate about the future of marketing measurement with a solid background in econometrics and/or analytics.Experienced in line management, demonstrating strong organizational and thoroughness in your work.Skilled at engaging with a variety of stakeholders across both technical and non-technical disciplines.Proficient in SQL or Python.If you are ready for a new challenge and meet the above qualifications, we encourage you to apply today!