Marketing Analyst - Acquisition

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.What makes us different?Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.Become a Krakenite and build the future of crypto!Proof of workThe teamThe growth analytics team will set up measurement frameworks to help standardize output and give marketers a frame of reference on how to understand their execution via the lens of causal inference and incrementality. As a whole, this analytics team has to rely on creativity and problem solving on a day to day basis while being close to business KPIs and outcomes. Kraken is small enough where the impact of our work can be felt at all levels and our output can impact strategy as a whole.Examples of this in our team are creating and operationalizing MMM, being central to the creation of the annual operating plan (AOP), developing a measurement framework for lifecycle marketing, and developing a measurement framework to understand acquisition in a holistic manner.As the team grows and develops, our future goals would include moving from descriptive analytics to prescriptive analytics (LTV/Segmentation/Propensity), leveraging relationships with product analytics to create a full funnel narrative, and utilizing our current foundation to help marketing expand the scale of spend in a meaningful manner.The opportunityHelping the acquisition team understand areas of opportunity and scaleSolving complex problems involving CAC, ARPU, LTV in the context of paid acquisitionCreating and building dashboards and tools to help scale our understanding of acquisitionETL and Pipeline maintenanceInterpret and operationalize MMMAd hoc investigation of anomalies and trendsSkills you should HODL 2-3 years of working in marketing or growth analytics organizations2-3 years of background in paid performance and acquisitionWorked in growth focused companies (include Fintech, tech startups, big tech, pre-ipo companies)Background could include marketing analytics, BI-Analyst, business analytics, growth analytics, marketing decision science, and marketing data scientistTechnology includes strong Google Analytics experience, advanced SQL and Python for coding, and experience creating dashboards via visualization technologies (Tableau, Superset, Looker, etc)A/B Testing#LI-Remote #LI-GW1 #USCANBRUKEUKraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the knowFollow us on TwitterLearn on the Kraken BlogConnect on LinkedInCompensation Range: $101K - $164KLocationUnited States, Europe, United Kingdom, CanadaTypeFull timeDepartmentDataData AnalyticsCompensation$101K – $164KThis is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).The compensation range provided is influenced by various factors and represents the initial target range. Our salary offerings are dynamic and we strive to ensure that our base salary and total compensation package aligns and recognizes the top talent we aim to attract and retain. The compensation package of the successful candidate is based on various factors such as their skillset, experience, and job scope.