Marketing Analyst

About This RoleBordeaux & Burgundy is actively seeking a Marketing Analyst to join our growing team. This role is pivotal in presenting, analyzing, and interpreting marketing performance data for our B2B clients. As a Marketing Analyst, you’ll work cross-functionally to produce comprehensive reports and insight decks using a range of data sources from marketing platforms. You will contribute and influence strategic decisions, budgets, and campaign best practices by advising on data-led decisions with a continuous focus on optimizing performance for our clients. Key ResponsibilitiesDevelop comprehensive reports and interpret data for every marketing campaign. Being adaptable to work within multiple client platforms and their specific setups.Compile data across all marketing platforms and create weekly/monthly/quarterly reports, including key metrics and analysis for insights, optimizations, and future strategy development.Collaborate with departmental heads to transform client performance data into actionable insights and high-impact marketing strategies. Being the voice internally to ensure actionable insights are followed through and measured for future reports.Support on budget analysis, tracking spend and return on investment for various campaigns. Ensuring both testing and performance are monitored and analyzed effectively for both email marketing, paid media, and organic social media initiatives.Provide ongoing insights and evaluation of campaign performance and activity to our account management team to create a ‘stream’ of insights for our client stakeholders.Be the go-to owner for data governance, integrity, and organization.Being the controller and strategic thinker behind our reporting platform for all of our reporting tools and integrations.Diligently and flawlessly execute assigned areas of every project.Stay abreast of changes and new opportunities in the marketing analytics space and proactively communicate key updates to the larger team.Conduct competitor research for clients and compile findings into actionable insights.Train and mentor associates on agency best practices.Participate in occasional client-facing meetings and presentations as required by the agency in support of the account management team.Essential Qualifications3+ years of experience in marketing analytics.Experience in and exposure to B2B demand-generation campaigns. You must have an advanced knowledge of digital marketing. Training from department heads can support some marketing-areas for growth.Deep understanding of Google Analytics, Google Data Studio, Microsoft Advertising, and LinkedIn Advertising.Ability to create and analyze lead funnels with a strong understanding of lead scoring models and lead stages. Must have experience or previous exposure to SalesForce and HubSpot. Other CRM platform experiences are desirable. Staying up-to-date on the latest trends in marketing analytics, including data visualization tools, channels, and technologies, to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.Intermediate level understanding of Excel functions (e.g., VLook-up, Pivot Table, chart building) and PowerPoint/Google Slides.Excellent attention to detail.Creative mindset.Entrepreneurial spirit.Desirable QualificationsExperience with Reddit, Programmatic, Meta, Email Marketing, and out-of-home media purchasing.Desired Personality TraitsForward-thinking, motivated, and possesses a strong sense of ownership.Highly affable, collaborative, and positive in mindset.Adept at problem-solving and clear, capable communication.Disclaimer:Please be advised that legitimate communication regarding this job opportunity will only be initiated from email addresses ending with "@bordeauxandburgundy.co.uk". We do not use any other email domains for correspondence related to job applications or interviews.If you receive any communication claiming to be from Bordeaux & Burgundy but originating from a different domain or exhibiting suspicious behaviour, please promptly report it and report to our team at #####. Your security and privacy are of utmost importance to us.