Marketing Director

Marketing Director – Global Stone GroupLeading UK landscaping products supplierHome-based, with 2dpw in ColchesterCompetitive Salary + packageLeading supplier of high-quality Natural Stone & Porcelain paving, established in 2003.Manufacture and import natural stone and porcelain with a secure supply chain and visibility of quality control.Pioneered the supply of porcelain paving into the - importing since 2014.World of Stones, India acquired Global Stone in 2018, ensuring continued growth and investment into the UK market.Digby Stone was established in 2008 and purchased in 2021 by the Global Stone Group strengthening their position as the leading supplier of natural stone and porcelain in the UK marketplace.5-year planTriple the size of the business via organic and acquisitive growth, alongside diversifying the product range to add to the successful Imported Stone & Porcelain ranges they currently haveBuild a sector-leading team.Build the brand to be the number 1 recognised for domestic hard landscaping.Create a value chain through to the homeowner (specifier) by adding value at each stage of the customer journey: merchant, installer, homeowner.Develop an unrivalled service and delivery offer.This is an excellent opportunity to develop and deliver an innovative UK Marketing Strategy for a leading global manufacturer and distributor of specialist garden and landscaping products. They have grown significantly both organically and via acquisition in the UK over recent years, supplying a range of quality products via national and independent merchants.The business achieved phenomenal growth during the pandemic. Being vertically integrated gave them security of supply and they took the bold decision to bring significant additional volumes into the UK at the start of the pandemic. With the subsequent investment in homes and gardens by homeowners – which is set to continue – they grew in one year what they had previously expected to take five years!They see significant opportunities with both their existing exterior product range and related products. This could include products that their parent company manufactures alongside product sourced from elsewhere.Despite their success, they are not resting on their laurels. They believe that all aspects of marketing could be improved.Reporting to the Managing Director, and as part of the senior leadership team; the role will lead, manage and develop the brand, marketing and digital strategy across both Global Stone and Digby Stone to ensure the delivery of the Company’s strategic and market share objectives. Leading and growing a small team to create annual strategic marketing plans, the Marketing Director will drive activity and support for existing and new channels, maximising opportunities continually supporting their merchant partners and enhancing the customer’s experience.Suitable candidates should have a successful track record in a similar Marketing Director or Head of Marketing role for a manufacturer of building products sold via the merchants so understanding that route to market and how marketing has to support the merchant activity whilst also appealing to the installer and to a lesser extent the consumer. We’re also open to people in suitable roles from within merchants who would like to cross the fence into a manufacturer. Finally, we’re open to someone stepping up into this level of role for the first time, from Marketing Manager type positions.In addition:Worked for a challenger brandDelivered significantly improved marketing activity that has contributed to the growth of the businessWorked for an SME/independent/family-owned company so used to non-corporate/non-PLC environmentHappy to spend 2dpw at their Little Tey site near Colchester, so probably Midlands or South East based (North or East of London) so that the commute isn't too bad. However, we are open to candidates based in other parts of the UK providing you’re happy with the aboveCombination of strategy development but also happy to be hands on, sleeves rolled up delivering the strategyAll aspects of marketing: online, brochures, marketing material within/support for merchants, trade shows, awards etc.The future is very exciting for this business – come and be part of it!To apply send your CV to #####