Marketing Effectiveness Lead - MMM

Modelling Solutions Lead (MMM) - Marketing Mix ModelingLondon (Hybrid Working 2 days a week in the office 3 days at home)£60K-£70K baseDay-to-day: 60% Strategy & consulting 40% team leadership and modeling 20% - hands-on Modelling building models/signing off on models20% - Team management 30% - Delivery insights 30% - Day-to-day liaison between clients and internal stakeholders Are you a seasoned strategist, analytical guru, and persuasive communicator rolled into one? Then we've got a top-tier opportunity for you! We are seeking a highly skilled and dedicated Effectiveness Lead for our prominent client – a global marketing giant.In response to recent expansion, they have created an innovative role that serves as a conduit between leadership and our dedicated team. As the leader of a group comprising 3-5 members, you will be in a pivotal position.They boast of a vibrant, start-up-like environment that encourages creativity and exploration. Furthermore, they have the solid backing of a globally recognized, heavyweight marketing agency, which provides unparalleled stability. This combination is unique to the firm and offers you the chance to push boundaries in creativity, while still having the support often lacking in other places.You will join the cutting-edge Modelling Solutions team, a significant pillar within the agency's wider effectiveness team, driving efficient and innovative media solutions. Your mission? To leverage statistical modelling, advanced analytics, and strategic insight to drive real business improvements.You'll get to work with an array of high-profile clients, ranging from massive advertisers to dynamic regional businesses and government departments. Your role will also span various analytic solutions such as TV attribution modelling, statistical lift testing, and integrating sustainability and DE&I into marketing effectiveness frameworks.Day to day:Lead and deliver econometric projects, coordinating resources to ensure the best outcomes.Guide stakeholders in understanding the measurement framework and analytic techniques.Develop a holistic understanding of performance drivers beyond marketing.Embed an effectiveness mindset within client planning, delivery, and activation teams.Design statistically robust and actionable test structures, as required.Identify gaps in analysis techniques and develop new solutions to drive client growth.Build compelling business cases for investment in effectiveness solutions.Oversee the Modelling Solutions team, including managing and mentoring junior members.Must have:Extensive knowledge in the practice area - Marketing Mix ModellingExceptional problem-solving capabilities.Expertise in stakeholder relations.Effective communication skills.Proficiency in analytics, insights and business intelligence reporting.Proven experience in building business cases.High standards for quality assurance.Please Apply!