Marketing Engagement Manager

Morgan McKinley are seeking a Marketing Engagement Manager to join a prestigious financial institution, with a focus on enhancing their digital investments platform. This role is ideal for a strategic thinker who is passionate about driving client engagement, conversion, and revenue growth through innovative digital marketing initiatives.What You’ll Be Doing:Strategic Campaign Design: Collaborate closely with Commercial, Distribution, Data, and CRM teams to design and implement targeted, data-driven campaigns that align with business goals and client needs.Automated Journey Optimization: Develop and refine automated customer journey flows with actionable trigger points to boost engagement and conversion rates across all digital channels.End-to-End Campaign Management: Oversee the full lifecycle of digital communication campaigns, from briefing and development to execution, ensuring seamless delivery and maximum impact.Performance Analysis: Regularly analyze campaign performance in weekly trading meetings, leveraging data insights to identify opportunities for optimization and improved outcomes.Best Practices & Testing: Collect and share best practices, implement testing plans to drive continuous improvement, and collaborate with Content, CRM, and Commercial teams to integrate learnings.CRM Expertise: Act as the subject matter expert in CRM systems, specifically within Private Banking & Wealth Management Marketing, identifying opportunities to enhance marketing activities and streamline processes.What We’re Looking For:Marketing Expertise: Proven experience in a marketing or communications role, with a focus on digital product/client communications that meet commercial targets.CRM & Lifecycle Marketing: Strong background in CRM and lifecycle marketing, with hands-on experience in Salesforce Marketing Cloud or Pardot, and a track record of delivering optimization and measurable results.Analytical Mindset: Excellent analytical skills, with the ability to translate complex data into actionable recommendations and testing plans.Regulatory Knowledge: A solid understanding of data protection and privacy regulations, coupled with the ability to work collaboratively across functions to manage campaign delivery effectively.Why Join? This is a unique opportunity to be part of a forward-thinking team within a renowned financial institution, offering a hybrid working model that balances onsite collaboration with the flexibility of remote work. If you're looking for a role where you can make a significant impact and grow your career in digital marketing, this could be the perfect fit.