Marketing Executive - Plymouth
Posted a day ago
- Bickleigh, Devon
- Any
- External
- Expires In 3 months
We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:
Contributory pension scheme
Grow your career with our Career Pathways and MyLearning programmes
Quick access for you and your immediate family to a Digital GP, and wider healthcare benefits
Exclusive travel discounts with TUI, Expedia, Booking.com and many more
Save money on your food shop with discounts on Tesco, Sainsbury's, Morrisons and many more
Up to 44% off cinema tickets to enjoy your favourite blockbuster
Receive cash rewards every time you spend and use them on a wide range of brands
Un-wind with us with free wellness, mindfulness and exercise classes
You can share all discounts and offers with your friends and families
This role is contracted to 42 weeks per year
Overall Purpose of the Role
Develop, manage & continuously improve - the co-ordination, communication and execution of a relevant tailored contract marketing plan that drives positive student/consumer engagement, sales and profit through the management of the experience for the students and staff on campus.
Key performance indicators will be built around sales and profit growth, average transaction value, participation on campus, and student satisfaction and student engagement.
#AD250
Key Accountabilities
Development of a tailored contract marketing plan, meeting the needs of the student base/student groups of the institution, which will include the planning and execution of;
A plan to drive participation and growth of the key categories, including programme of activity and promotions, liaising with students and customers to gain insights
Delivery of food concepts/pop ups (Centrally developed and 3rd party high street pop ups) to maximise participation, spend and satisfaction
Activity to maximise opportunity of events & key dates, University-specific events including Freshers, Open days, Applicant days and graduation
Develop and implement a communication and engagement strategy to support the marketing plan to inform, promote, communicate and continuously engage with the student and staff population, which will include the planning and delivery of;
Social media and digital communication
Feedback mechanics, forums and focus groups
Core menu and hospitality launch events
Student and staff satisfaction surveys
Student Union & society relationship development, including post graduate, international students, and internships
Monthly reporting to client on Marketing initiatives within the period.
Develop and adopt measurement models to benchmark and monitor the success of all activity in the marketing plan, looking at specific KPI's around sales, average transaction value, participation satisfaction, and follow up feedback, measure ROI from the engagement activities and report results on a quarterly basis to client and Site Director.
Essential
High numeric and analytical skills
Excellent verbal and written communication skills
Use of all social media channels to aid communications
Ability to analyse and evaluate information
Demonstrates Compass values and recognition principles
Knowledge of process and planning tools designed to deliver consistent result to expectations including i-Design and social apps e.g. Canva
Commercially focussed with ability to measure impact and results
Approach to analysis of work problems and opportunities that allows commercially sound judgements to be made on time
Ability to quickly gain credibility with key stakeholder groups
An approach to negotiating and building co-operation that supports organisational goals
Desirable
Marketing or Communications based degree
High standards and quality driven
A 'can do' attitude
Part of Compass Group UK&I, Chartwells is the leading provider of catering and support services to the education sector. For over a quarter of a century Chartwells has been focusing on helping those in education to build strong bodies, sharp minds and lead long healthy lives. Every week, Chartwells serves millions of nutritious and delicious meals to pupils and students in primary and secondary schools, academies, independent schools, colleges and universities across the UK.
Job Reference: com/#####/94125001/52665818/BU
Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrivebecause diversity is our strength!
TPBN1_UKTJ
Contributory pension scheme
Grow your career with our Career Pathways and MyLearning programmes
Quick access for you and your immediate family to a Digital GP, and wider healthcare benefits
Exclusive travel discounts with TUI, Expedia, Booking.com and many more
Save money on your food shop with discounts on Tesco, Sainsbury's, Morrisons and many more
Up to 44% off cinema tickets to enjoy your favourite blockbuster
Receive cash rewards every time you spend and use them on a wide range of brands
Un-wind with us with free wellness, mindfulness and exercise classes
You can share all discounts and offers with your friends and families
This role is contracted to 42 weeks per year
Overall Purpose of the Role
Develop, manage & continuously improve - the co-ordination, communication and execution of a relevant tailored contract marketing plan that drives positive student/consumer engagement, sales and profit through the management of the experience for the students and staff on campus.
Key performance indicators will be built around sales and profit growth, average transaction value, participation on campus, and student satisfaction and student engagement.
#AD250
Key Accountabilities
Development of a tailored contract marketing plan, meeting the needs of the student base/student groups of the institution, which will include the planning and execution of;
A plan to drive participation and growth of the key categories, including programme of activity and promotions, liaising with students and customers to gain insights
Delivery of food concepts/pop ups (Centrally developed and 3rd party high street pop ups) to maximise participation, spend and satisfaction
Activity to maximise opportunity of events & key dates, University-specific events including Freshers, Open days, Applicant days and graduation
Develop and implement a communication and engagement strategy to support the marketing plan to inform, promote, communicate and continuously engage with the student and staff population, which will include the planning and delivery of;
Social media and digital communication
Feedback mechanics, forums and focus groups
Core menu and hospitality launch events
Student and staff satisfaction surveys
Student Union & society relationship development, including post graduate, international students, and internships
Monthly reporting to client on Marketing initiatives within the period.
Develop and adopt measurement models to benchmark and monitor the success of all activity in the marketing plan, looking at specific KPI's around sales, average transaction value, participation satisfaction, and follow up feedback, measure ROI from the engagement activities and report results on a quarterly basis to client and Site Director.
Essential
High numeric and analytical skills
Excellent verbal and written communication skills
Use of all social media channels to aid communications
Ability to analyse and evaluate information
Demonstrates Compass values and recognition principles
Knowledge of process and planning tools designed to deliver consistent result to expectations including i-Design and social apps e.g. Canva
Commercially focussed with ability to measure impact and results
Approach to analysis of work problems and opportunities that allows commercially sound judgements to be made on time
Ability to quickly gain credibility with key stakeholder groups
An approach to negotiating and building co-operation that supports organisational goals
Desirable
Marketing or Communications based degree
High standards and quality driven
A 'can do' attitude
Part of Compass Group UK&I, Chartwells is the leading provider of catering and support services to the education sector. For over a quarter of a century Chartwells has been focusing on helping those in education to build strong bodies, sharp minds and lead long healthy lives. Every week, Chartwells serves millions of nutritious and delicious meals to pupils and students in primary and secondary schools, academies, independent schools, colleges and universities across the UK.
Job Reference: com/#####/94125001/52665818/BU
Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrivebecause diversity is our strength!
TPBN1_UKTJ