Marketing Lead - Government Relations - Public Affairs

Marketing Lead - Government Relations/Public Sector - Public Affairs/PR

Permanent - Mobile Telecoms

Hybrid working - 3 days/week in the office in the Reading area

Overview:

Join the largest telecom tower company in the UK as we expand our Marketing capabilities to strengthen our position as an industry leader. We are seeking a dynamic and experienced Marketing Lead (Public Sector) to spearhead our Marketing initiatives in the public sector. This role will play a pivotal role in shaping our public affairs engagement, campaign strategies, and communication efforts with government entities and industry bodies. Join us in shaping the future of telecommunications infrastructure and making a lasting impact in enabling a digitally connected society

Key Accountabilities

Achieve defined OKRs related to public sector engagement, media coverage, and campaign effectiveness.
Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.
Create and execute game changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings and lead generation/ consultation opportunities.

Essential Skills/Background:

Broad Marketing Skills:

Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
Mobile telecoms experience
Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.Public Sector Expertise:

Proven track record of engaging with government entities, local authorities, and industry bodies.
Familiarity with telecom regulations, policies, and industry trends.Excellent Communication Skills:

Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful messages.
Strong copywriting skills for creating thought leadership content, press releases, and policy submissions.Stakeholder Management:

Ability to build and maintain relationships with diverse stakeholders, including government officials, media personnel, and industry leaders.
Experience in lobbying and advocacy efforts to influence policy decisions.

Project People is acting as an Employment Agency in relation to this vacancy