Marketing Lead

Are you looking to progress within your marketing career?

Do you have strong Brand marketing, digital marketing, social media and eCommerce?

Do you have strong B2C marketing skills?

If the answer is yes to the above questions this could be the PERFECT role for you! A fantastic opportunity for a Marketing Lead within a dynamic marketing team. This is a ideal position for someone who is looking for their next step up.

Key Responsibilities:

• Lead, mentor, and develop the team of Brand Managers with clear performance goals, ongoing feedback and development opportunities.
• Lead the brands positioning so that they can cross sell its brands thanks to their clear positioning, target audiences' definition, and GTM strategy.
• Guide the team in developing campaigns and brand guidelines, ensuring consistency across all customer touchpoints: range redesigns as agreed, packaging, B2B/B2C social media content, digital ads, PR, POS.
• Support the Marketing Director in the strategic management of portfolio.
• Oversee the creation and execution of marketing campaigns for all brands under management. Coordinate with Brand Managers to ensure that campaigns are well-aligned, innovative, and results driven.
• Lead product innovation sessions and coach brand managers to enable them to successfully run innovation sessions too.
• Ensure Brand Managers are using data-driven insights to adjust marketing strategies as necessary.

The successful candidate will have previous B2C marketing experience, within Brand marketing, digital marketing, prodcut and eCommerce. Experience using marketing software including CRM, Google Analytics, and social media platforms.

In return you will receive a very competitive salary depending on experience +hybrid working (2 days WFH non negotiable) + excellent benefits + free parking when in the office

If you are keen to know more about this fantastic opportunity as a Marketing Lead position, please click on the link to apply! Alternatively, you can get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading